Director of Retention & Lifecycle Marketing

Trade Coffee; New York (NY); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Unlimited vacation

Best-in-class health benefits

401(k)

Two paid days of Trade-sponsored 社区服务

Job summary

Trade Coffee is seeking a Director of Retention to own retention strategy, lifecycle marketing, and loyalty programs. You will lead email, SMS, and in‑product experiences, using data to drive repeat purchases and lifetime value across subscriptions and rewards.

Reporting to the CMO, you will shape onboarding, milestone rewards, and merchandising strategies, while building a high‑performing team and partnering with Product, Engineering, and Growth to optimize post‑purchase experiences.

Qualifications

• 6+ years of retention, lifecycle, CRM, or integrated marketing experience.
• Track record of growing repeat purchase rate, subscription revenue, and customer lifetime value.
• Experience leading customer research and turning findings into retention strategy.
• Hands-on experience building email, SMS, and push programs in Klaviyo.

Responsibilities

• Own Trade’s retention strategy and roadmap, with goals for repeat purchases and LTV.
• Lead customer research using cohort analysis, surveys, and interviews to identify churn causes.
• Own the first 90 days post‑order onboarding and improve second-order rate and 90‑day retention.
• Design and launch loyalty, referral, and rewards programs to deepen engagement.
• Build lifecycle marketing across email, SMS, and push and run a testing program.

Skills

CRM experience

Leadership

Analytical skills

A/B testing

Tools

Klaviyo

PostHog

Shopify

Job description

Trade Coffee is seeking a Director of Retention to own retention strategy, lifecycle marketing, and loyalty programs. You will lead email, SMS, and in‑product experiences, using data to drive repeat purchases and lifetime value across subscriptions and rewards.

Reporting to the CMO, you will shape onboarding, milestone rewards, and merchandising strategies, while building a high‑performing team and partnering with Product, Engineering, and Growth to optimize post‑purchase experiences.