Brand Marketing Director: Partnerships & Campaigns

Dr. Squatch; California; Hybrid; USD 150,000 - 195,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with match

PTO

Free products

Job summary

Dr. Squatch is seeking a Director of Brand Marketing to lead strategic partnerships, licensing and limited‑edition development, along with influencer marketing and integrated campaigns that build cultural relevance and drive business growth.

Reporting to the VP of Marketing, this people leader will bring a strong point of view on partners, talent and ideas that belong in the Dr. Squatch brand, connecting Gen Z with core millennial audiences.

Qualifications

• 10+ years of relevant experience in brand marketing, partnerships or integrated marketing.
• Proven track record of breakout campaigns for culturally relevant consumer brands.
• Experience managing licensing partnerships and limited‑edition launches.
• Proven experience with celebrity talent and influencer programs.

Responsibilities

• Translate brand and business priorities into a focused partnership and campaign roadmap.
• Lead the partnership pipeline from idea through evaluation, negotiation and activation.
• Develop and manage integrated campaigns spanning digital channels and real-world activations.
• Oversee influencer strategy across organic and paid partnerships and creator amplification.
• Define objectives and KPIs with channel owners and measure impact.

Skills

Brand strategy

Partnerships

Influencer marketing

Team leadership

Campaign management

Communication

Gen Z marketing

Education

Bachelor’s degree in Marketing or related field

Job description

Dr. Squatch is seeking a Director of Brand Marketing to lead strategic partnerships, licensing and limited‑edition development, along with influencer marketing and integrated campaigns that build cultural relevance and drive business growth.

Reporting to the VP of Marketing, this people leader will bring a strong point of view on partners, talent and ideas that belong in the Dr. Squatch brand, connecting Gen Z with core millennial audiences.