Senior Brand Manager, Similac Growth & Performance

Abbott; Columbus (OH); On-site; USD 129,300 - 258,700; Full time

Benefits offered by this job

Free medical coverage (HIP PPO)

High employer retirement contribution

Tuition reimbursement

FreeU education benefit

Job summary

Abbott in Columbus, OH, is seeking a Sr. Brand Manager for Similac Delivery & Performance to translate brand strategy into measurable commercial results across retail channels.

You will lead analytics, forecasting, revenue management, and retail execution for the Similac portfolio, guiding cross‑functional teams to drive growth. The role requires strong analytical marketing experience, data storytelling for senior leadership, and the ability to coach a team including one or more Brand Managers.

Qualifications

• 7–10 years of progressive experience in Brand Management, Commercial Strategy, Revenue Growth Management, or related marketing.
• Strong analytics to drive strategic business decisions and commercial performance.
• Experience with forecasting, demand planning, profitability analysis, and performance management.
• Experience analyzing syndicated data sources (Circana/IRI, Nielsen, Numerator, retailer POS data, shopper insights).
• BA/BS degree required; MBA preferred.

Responsibilities

• Lead development of analytics dashboards, performance dashboards, and KPI measurement systems to evaluate business health across channels, customers, and product segments.
• Identify key consumption drivers and growth opportunities through analysis of consumer, shopper, retailer, and syndicated data.
• Develop data‑driven recommendations to maximize revenue, profitability, and market share.
• Own business forecasting processes, scenario planning, and demand projections for financial decisions.
• Lead pricing, assortment optimization, channel productivity, and retail performance analyses.

Skills

Brand management

Analytics

Forecasting

Demand planning

RGM

Retail strategy

Executive storytelling

Education

BA/BS degree

MBA preferred

Job description

Abbott in Columbus, OH, is seeking a Sr. Brand Manager for Similac Delivery & Performance to translate brand strategy into measurable commercial results across retail channels.

You will lead analytics, forecasting, revenue management, and retail execution for the Similac portfolio, guiding cross‑functional teams to drive growth. The role requires strong analytical marketing experience, data storytelling for senior leadership, and the ability to coach a team including one or more Brand Managers.