Brand Manager, PediaSure Performance & Delivery - Nutrition - Columbus, OH

Abbott; Columbus (OH); On-site; USD 99,000 - 199,000; Full time

Job summary

Abbott in Columbus, OH is seeking a Brand Manager for PediaSure Delivery & Performance to lead retail marketing, pricing, assortment and analytics. You will develop and execute retail strategies to improve commercialization, margin and business plans while partnering with cross-functional teams.

This on-site role requires 5–7 years in product management in health care or consumer goods, strong analytical and communication skills, and MBA preferred.

Qualifications

• 5-7 years of product management experience in healthcare or consumer packaged goods.
• Financial and budget management experience.
• Strong leadership and project management skills.
• Proven ability to develop and execute strategic business plans.
• Strong analytical and communication skills.
• BA/BS in Marketing required.
• MBA preferred.

Responsibilities

• Lead all retail marketing related activities for the PediaSure brand including distribution and assortment strategy, pricing structure, promotional principles, and innovation launch plans.
• Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace.
• Maximize ROI and effectiveness of trade investments include promotion and partnership on Shopper Marketing activities.
• Direct the analysis of the business overseeing consumption including drivers, priorities, and growth opportunities.
• Lead retail strategy including channel strategy, National Sales Meeting presentations, Business Planning Guide as well as sell-in stories for innovation launches including supporting on price and forecast to new items in partnership with innovation team.
• Partner with Design team on brand positioning and campaign to develop plan to pull through to retail.
• Assess potential market expansion opportunities such as new distribution channels as well as competitive threats.
• Present brand and marketing programs to Sr. Management.
• Collaborate with internal and external stakeholders to achieve objectives.

Skills

Marketing leadership

Strategic planning

Financial modeling

Cross-functional collaboration

Project management

Education

BA/BS in Marketing

MBA preferred

Job description

Brand Manager, PediaSure Performance & Delivery - Nutrition

About Abbott

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The Brand Manager- PediaSure Delivery & Performance position works out of our Columbus, OH location in our Nutrition Division.

The Brand Manager - PediaSure Delivery & Performance leads PediaSure Delivery marketing responsibilities including retail channel strategy, pricing, assortment, forecasting and business analytics. Responsible for the development, management, and execution of retail strategies to effectively achieve commercialization, profit margin and business plan objectives.

What You’ll Work On

• Lead all retail marketing related activities for the PediaSure brand including distribution and assortment strategy, pricing structure, promotional principles, and innovation launch plans.
• Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace.
• Maximize ROI and effectiveness of trade investments include promotion and partnership on Shopper Marketing activities.
• Direct the analysis of the business overseeing consumption including drivers, priorities, and growth opportunities.
• Lead retail strategy including channel strategy, National Sales Meeting presentations, Business Planning Guide as well as sell-in stories for innovation launches including supporting on price and forecast to new items in partnership with innovation team.
• Partner with Design team on brand positioning and campaign to develop plan to pull through to retail.
• Assess potential market expansion opportunities such as new distribution channels as well as competitive threats.
• Present brand and marketing programs to Sr. Management.
• Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.

Required Qualifications

• 5-7 years of progressively responsible product management experience in either health care or Consumer packaged goods.
• Financial and budget management experience and skills.
• Demonstrated effective leadership competencies.
• Demonstrated leadership and success in project management.
• Proven ability to develop and execute complex strategic business plans.
• Strong analytical skills including experience with financial models.
• Strong communication and presentation skills.
• Ability to collaborate with cross-functional teams to attain business objectives.
• Education Requirements: BA/BS Degree in Marketing.

Preferred Qualifications

• MBA strongly preferred due to the business complexity and P&L responsibility of the position.

MISC:

• This is an on-site role - not a remote role.
• Sponsorship: we will not provide sponsorship of any kind for this role (including OPT).
• Relocation assistance is offered for this role.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

The base pay for this position is $99,300.00 - $198,700.00. In specific locations, the pay range may vary from the range posted.