Manager, Channel Marketing

Brobston Group; New York (NY); Hybrid; USD 94,000 - 129,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Insurance

Paid Time Off

401K with Company Match

Tuition Reimbursement

Product Discounts & Gratis

Job summary

Shiseido Americas seeks a Channel Marketing Manager to lead the growth of Clé de Peau Beauté in the US. You will develop and execute marketing plans, manage sampling programs, and partner with Sales, Brand, and Communications to drive brand equity and profitability.

You will oversee budgeting, forecasting, and performance analysis, ensuring timely execution of launches and activations across in-store and online channels. Strong leadership and communication are essential.

Qualifications

• 5+ years marketing experience in beauty, retail or luxury.
• Bachelor’s degree in marketing or related field required.
• Exceptional analytical skills and financial acumen.

Responsibilities

• Lead development and execution of marketing plans and sampling strategy, including product launches and promotions.
• Define and implement retailer marketing programs with calendars, merchandising and co-op efforts.
• Forecast sampling and GWP programs, coordinating with S&OP and NPD partners.
• Manage marketing budgets, including monthly reconciliation and forecasting.
• Analyze SKU and channel performance to grow key categories across accounts.
• Collaborate with Sales, Brand and Communications teams on long-term channel planning.

Skills

Analytical skills

Budget management

Leadership

Communication

Presentation skills

Excel

PowerPoint

Word

Circana (NPD) reporting

Education

Bachelor’s degree in marketing or related field

Tools

Circana (NPD) reporting

Job description

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

WHERE YOU WILL WORK:

Our Shiseido/CPB team places a strong emphasis on excellence, innovation, and social responsibility. The team prioritizes collaboration, creativity, and a customer-centric approach to empower consumers to express themselves with confidence and vitality.

JOB SUMMARY

The key role of the Channel Marketing Manager is to partner with the Executive Director of Marketing in leading the growth and development of the Clé de Peau Beauté brand for the US market. The Manager, Channel Marketing develops and implements marketing strategies to build brand awareness and drive traffic in Clé de Peau Beauté’s distribution to maximize growth potential, drive long term profitability and build brand equity. This role plays a significant role in our sampling and GWP strategy – the right candidate should be comfortable managing programming and forecasting.

WHAT YOU WILL DO

Channel Strategy & Management

• You will lead the development and execution of marketing plans and sampling strategy, including product launches, promotional activities and merchandising strategy.
• You will define and implement retailer marketing programs, including the management of presentations, calendars, merchandising, promotional programs, sampling, and retailer co-ad.
• You will partner with Sales, Brand and Comms teams on long term planning to ensure Channel specific needs are considered.
• You will partner with Media team to develop Channel specific advertising, promotions, and supporting content in collaboration with brand marketing, ecomm, and creative.
• You will identify and execute strategic marketing opportunities exclusive to the Channel as well as in-store & online branding programs, in partnership with sales, events, visual merchandising, and integrated marketing.

Reporting & Budget:

• You will analyze marketing campaign performance tracking the success of each initiative.
• You will forecast sampling and GWP programs, managing timelines and quantities with S&OP and NPD partners.
• You will gather quantitative and qualitative feedback from the field to determine performance and impact of marketing programs and provide recommendations for program improvements.
• You will manage marketing budgets, including monthly reconciliation and forecasting, to ensure plans are executed on time and within financial guidelines.

Sales & Performance Management

• You will identify opportunities to increase sales, improve productivity and enhance customer omni experience.
• You will collaborate with Sales to develop tailored and impactful activations that resonate with customer base and align with brand objectives.
• You will analyze SKU and category performance in Channel to identify opportunities to grow key categories in each account.
• You will provide analysis and feedback on major product launches as well as core business performance.

Marketing & Promotional Activations:

• You will collaborate with account to develop tailored and impactful activations that resonate with customer base and align with brand objectives.
• You will oversee the execution of product launches and promotional activities in store and online and collaborate with Events on seasonal events.
• You will identify opportunities to optimize marketing programs.
• You will initiate merchandising and visual opportunities specific to stores with visual merchandising team.
• You will monitor best practices in Beauty and Luxury sector to identify opportunities.

Team Management

• You will lead direct reports, including Channel Marketing Coordinator and seasonal Intern when applicable.

WHO YOU ARE

• You have 5+ years marketing experience in beauty, retail or luxury experience.
• You have a Bachelor’s degree in marketing or related field required.
• You have exceptional analytical skills and financial acumen, including past experience managing budgets like sampling and POSM.
• You are a master of execution. Meticulous organization, excellent communication and consistent follow-through are a necessity.
• You are detail oriented with a strong sense of urgency and ability to manage deadlines with speed and accuracy.
• You must have strong leadership skills and ability to work with people from cross functional departments - dynamic, flexible, positive attitude.
• You embrace both big picture objectives and has impeccable follow through and time management skills
• You have organization and prioritization with a proven ability to multi-task and manage complexity.
• You have strong oral, written, communication and presentation skills.
• You have knowledge on current marketing trends, media industry news, competitive marketplace, and retail innovation.
• You are proficient in Excel, Power Point, Word.
• Circana (formerly NPD) reporting experience a plus.

#NYLaw #LI-hybrid

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Salary (Min-Max): 94,080 - 129,360