Brand Manager- MAC TOOLS

Stanley Black & Decker, Inc.; New Britain (CT); Remote; USD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits plan

Paid time off

Tuition reimbursement

Discounts on tools

Job summary

A leading global tools company is seeking a Brand Manager for MAC Tools. This remote role involves planning and executing brand marketing strategies, collaborating with teams to elevate brand positioning, and supporting brand campaigns. Candidates should have over 3 years of brand marketing experience and a bachelor's degree in marketing or communications. The position offers a competitive salary along with comprehensive benefits including medical, dental, and 401(k).

Qualifications

• 3+ years of brand marketing experience is required.
• Experience in brand campaign development is essential.
• Experience launching campaigns and optimizing performance is necessary.

Responsibilities

• Collaborate to create a vision for the brand's future.
• Support brand marketing campaigns and toolkit creation.
• Work with teams to improve the end-user experience.
• Maintain Brand Standards documents and share as needed.
• Collaborate on developing dynamic content.
• Work with Sales and Marketing to drive brand growth.
• Partner with Product Management for user insights.

Skills

Brand marketing experience

Campaign development

Content creation

Data-driven decision-making

Optimization and reporting

Education

Bachelor’s degree in marketing or communications

Job description

Brand Manager - MAC TOOLS, Remote

United States of America

Position Overview

The Brand Manager is responsible for planning, developing, and executing comprehensive brand marketing strategy for MAC Tools, supporting product launch planning, product messaging, packaging, and general marketing project management as a remote employee.

Responsibilities

• Collaborate with team members to create a vision for the future of the brand and establish a roadmap to elevate brand positioning.
• Support brand marketing campaigns, including content and full campaign toolkit creation, optimizations, and reporting.
• Work with cross‑functional teams and vendor partners to deliver improved end‑user experience across online and offline touchpoints.
• Maintain Mac Tools Brand Standards documents and circulate as needed.
• Coordinate with cross‑functional teams and marketing members to plan, develop, and deliver dynamic, world‑class content.
• Work closely with Sales, Channel Marketing, and Product Management to recommend and develop ways for the brand to partner and drive business growth.
• Partner with Product Management to gain insight into user segments and create benefit‑driven campaigns for core and new product categories.

Qualifications

• 3+ years of brand marketing experience.
• Bachelor’s degree in marketing or communications (plus).
• Experience in brand campaign development and execution.
• Experience launching brand campaigns, developing content & messaging strategies, leveraging insights and AI to drive decisions, optimizing and reporting on performance.
• 20% travel required.

Benefits

Competitive salary and comprehensive benefits plan, including medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, tuition reimbursement and discounts on Stanley Black & Decker tools.

Additional Information

• Grow: Access to a global company with 20+ brands and multiple career paths.
• Learn: Wealth of learning resources including digital learning portal.
• Belong: Inclusive culture with respect and appreciation for diverse perspectives.
• Give Back: Opportunities for volunteerism, giving back, and sustainable business practices.

EEO Statement

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

To request reasonable accommodation, contact [phone] or [e-mail].

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)