Remote Brand Manager - Growth & Campaigns

Stanley Black & Decker, Inc.; New Britain (CT); Remote; USD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits plan

Paid time off

Tuition reimbursement

Discounts on tools

Job summary

A leading global tools company is seeking a Brand Manager for MAC Tools. This remote role involves planning and executing brand marketing strategies, collaborating with teams to elevate brand positioning, and supporting brand campaigns. Candidates should have over 3 years of brand marketing experience and a bachelor's degree in marketing or communications. The position offers a competitive salary along with comprehensive benefits including medical, dental, and 401(k).

Qualifications

• 3+ years of brand marketing experience is required.
• Experience in brand campaign development is essential.
• Experience launching campaigns and optimizing performance is necessary.

Responsibilities

• Collaborate to create a vision for the brand's future.
• Support brand marketing campaigns and toolkit creation.
• Work with teams to improve the end-user experience.
• Maintain Brand Standards documents and share as needed.
• Collaborate on developing dynamic content.
• Work with Sales and Marketing to drive brand growth.
• Partner with Product Management for user insights.

Skills

Brand marketing experience

Campaign development

Content creation

Data-driven decision-making

Optimization and reporting

Education

Bachelor’s degree in marketing or communications

Job description

A leading global tools company is seeking a Brand Manager for MAC Tools. This remote role involves planning and executing brand marketing strategies, collaborating with teams to elevate brand positioning, and supporting brand campaigns. Candidates should have over 3 years of brand marketing experience and a bachelor's degree in marketing or communications. The position offers a competitive salary along with comprehensive benefits including medical, dental, and 401(k).