Brand Manager: Lead Iconic Brands & Growth

General Mills, Inc; Minneapolis (MN); Hybrid; USD 111,000 - 185,000; Full time

Job summary

General Mills in Minneapolis, MN is seeking a seasoned Brand Manager who will lead icon brands and drive growth across physical, digital, and omnichannel touchpoints. You’ll own strategy, brand stewardship, and cross-functional coordination to deliver ambitious targets.

The role demands consumer-centric, data-driven leadership with 8+ years in Brand Management, strong strategic and communication skills, and the ability to guide teams through ambiguity.

Qualifications

• Bachelor's degree in Marketing, Finance, Business, or related field.
• 8+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.
• Brand Management experience.
• Proven experience leading teams including direct team management experience preferred.
• Strong commercial and strategic acumen, with experience owning a P&L.
• Exceptional communication and influencing skills; ability to clearly articulate complex ideas.

Responsibilities

• Build Brands: Lead purpose-driven brand and channel strategies rooted in consumer insights and develop integrated marketing plans across media, content, innovation, retail, and eCommerce/omnichannel touchpoints.
• Run the Business: Own P&L and drive growth through pricing, promotion, innovation, margin, and distribution; lead planning and performance analysis.
• Lead Teams: Guide cross-functional teams, coach Associate Brand Managers, and develop talent to maintain a high-performing team.

Skills

Brand Management

P&L ownership

Team leadership

Strategic thinking

Communication

Education

Bachelor's degree in Marketing, Finance, Business, or related field

Job description

General Mills in Minneapolis, MN is seeking a seasoned Brand Manager who will lead icon brands and drive growth across physical, digital, and omnichannel touchpoints. You’ll own strategy, brand stewardship, and cross-functional coordination to deliver ambitious targets.

The role demands consumer-centric, data-driven leadership with 8+ years in Brand Management, strong strategic and communication skills, and the ability to guide teams through ambiguity.