Brand Management Associate — Lead Cross‑Functional Teams

General Mills, Inc

Minneapolis (MN)

On-site

USD 114,000 - 140,000

Full time

14 days+

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Benefits offered by this job

Annual incentive program

401(k) match

Health plans

Time-off program

Career development

Job summary

General Mills in Minneapolis, MN is seeking candidates for its Brand Management Leadership Development Program (BLDP) starting Summer 2027 to build foundational brand management capabilities. Rotations cover product development, packaging, pricing, and holistic brand marketing while you lead cross‑functional teams and run strategic initiatives.

Preferred is an MBA with Marketing or General Management, 1–2 years of related experience, curiosity, and a Spring 2027 graduation date; relocation

Qualifications

Pursuing MBA with Marketing and/or General Management concentration.
1-2 Years of Related Experience.
Curiosity and passion for learning.
Preferred graduation date is Spring 2027.

Responsibilities

Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies - including product development, packaging, trade and pricing, and business operations.
Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.