Associate Brand Manager - Campus Recruiting

General Mills, Inc; Minneapolis (MN); On-site; USD 114,000 - 140,000; Full time

Benefits offered by this job

Annual incentive program

401(k) match

Health plans

Time-off program

Career development

Job summary

General Mills in Minneapolis, MN is seeking candidates for its Brand Management Leadership Development Program (BLDP) starting Summer 2027 to build foundational brand management capabilities. Rotations cover product development, packaging, pricing, and holistic brand marketing while you lead cross‑functional teams and run strategic initiatives.

Preferred is an MBA with Marketing or General Management, 1–2 years of related experience, curiosity, and a Spring 2027 graduation date; relocation

Qualifications

• Pursuing MBA with Marketing and/or General Management concentration.
• 1-2 Years of Related Experience.
• Curiosity and passion for learning.
• Preferred graduation date is Spring 2027.

Responsibilities

• Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies - including product development, packaging, trade and pricing, and business operations.
• Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
• Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.

Skills

Curiosity & learning

Related experience

Education

MBA (Marketing/General Management)

Job description

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash itsscaleand stand for good.

General Millsoperatesin more than 100 countries and markets more than 100 consumer brands, includingCheerios, Nature Valley, Blue Buffalo, Haagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry and more.

Headquartered in Minneapolis, General Mills generated fiscal 2026net sales U.S.$18 billion

WHAT IS THE ROLE OF BRAND MANAGEMENT AT GENERAL MILLS?

At General Mills, Brand Managers are the leaders for each business (brand) who use general management skills to make high-impact business decisions and lead teams to execute innovative brand marketing to generate demand. Brand demonstrate responsible decision-making and make mission driven decision on our multi-million-dollar brands.

Our Brand Management Leadership Development Program (BLDP) offers multiple rotations designed to build foundational Brand Management capabilities and prepare for leadership roles. The program includes a structured learning curriculum focused on developing skills necessary to build brands, run the business, and lead teams. As part of the BLDP, you'll have the opportunity to gain hands‑on experience leading teams to execute impactful brand marketing initiatives.

WHAT WILL I DO?

• Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies - including product development, packaging, trade and pricing, and business operations.


• Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.


• Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.

WHERE WILL I WORK?

World Headquarters in Minneapolis, MN

IS THIS YOU?

Minimum Qualifications:

• Pursuing MBA with Marketing and/or General Management concentration


• 1-2 Years of Related Experience


• Curiosity and passion for learning


• Preferred graduation date is Spring 2027

Preferred Qualifications:

• Strong interpersonal skills, high learning agility, analytical and decision- making skills


• Entrepreneurial qualities necessary for driving the P&L

HUNGRY FOR WHAT'S NEXT?

• Start Date of Summer 2027


• Relocation assistance (if eligible)

The base salary for this position is $127,000.General Mills is committed to providing fair and competitive pay that reflects your skills, experience, performance, and academic background. Beyond your salary, you'll receive a comprehensive Total Rewards package designed to support your overall wellbeing, including:

• Competitive salary and eligibility for our annual incentive program


• A strong retirement program with a generous 401(k) match and company contribution.


• Modern health plans and resources for physical, mental and, financial wellbeing


• A robust time-off program for a healthy work-life balance


• Extensive training and development programs for career growth

We believe in investing in our employees and fostering a collaborative environment where everyone can thrive. Benefits may vary by role, location and other employment status factors.

Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas

ELIGIBILITY

Applicants must meet a minimum 18-year age qualification.

EQUAL OPPORTUNITY EMPLOYER (EOE)

General Mills is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or familial status, status regarding public assistance, or membership or activity in a local human rights commission.

REASONABLE ACCOMODATION REQUEST

If you need to request an accommodation during the application or hiring process, please fill out our online accommodation request form by following this link: Accommodation Request.