Brand Manager, Iconic Beer Portfolio — LA Growth Lead

Pabst Brewing Company; California; On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Annual bonus potential

Office-based role in Los Angeles

Competitive salary

Job summary

Pabst Brewing Company in Los Angeles, CA is seeking a Brand Manager to own the day-to-day management of the Pabst portfolio (Pabst Blue Ribbon, Pabst Light, and Pabst Innovation Projects). You will partner with the Brand Director to drive brand strategy and commercial performance.

This role balances business leadership with brand-building, owning annual plans, campaigns, and innovation opportunities while collaborating with Sales to strengthen retail execution and drive growth.

Qualifications

• 5–8 years of experience building consumer brands within CPG, beverage, lifestyle or adjacent industries.
• Able to balance business strategy with creative development and execution.
• Experienced in presenting to senior leaders and influencing cross-functional decisions.

Responsibilities

• Grow the Business: develop annual plans, forecasting, budgeting, and performance tracking.
• Build the Brand: lead integrated campaigns across retail, digital, experiential, partnerships, PR, and earned media.
• Win at Retail: develop retailer strategies, selling stories, promotions and activation plans.
• Lead Execution: manage timelines, packaging changes, artwork approvals, and cross-functional collaboration.

Skills

Brand management

Strategic thinking

Cross-functional leadership

Data-driven decisions

Campaign development

Education

Bachelor's degree in Marketing or related field

Job description

Pabst Brewing Company in Los Angeles, CA is seeking a Brand Manager to own the day-to-day management of the Pabst portfolio (Pabst Blue Ribbon, Pabst Light, and Pabst Innovation Projects). You will partner with the Brand Director to drive brand strategy and commercial performance.

This role balances business leadership with brand-building, owning annual plans, campaigns, and innovation opportunities while collaborating with Sales to strengthen retail execution and drive growth.