Brand Manager, HCP Web & Digital Experience
abbott
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Benefits offered by this job
Job summary
Abbott Diabetes Care (ADC) is seeking a Digital Marketing/Website Manager to drive healthcare professional website content and experiences for the Libre CGM portfolio. You will collaborate with Brand, Medical, Regulatory, and agency partners to ensure compliant, customer-focused digital experiences that support campaigns and launches.
The role emphasizes analytics, cross-functional coordination, and timely delivery of updates, with onsite work in Alameda, CA and ~20% travel.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
- 2-4 years of experience in digital marketing, website management, or related disciplines.
- Familiarity with CMS and basic website analytics.
Responsibilities
- Collaborate with Brand and Commercial teams to support product launches, educational initiatives, and marketing campaigns and deliver corresponding website updates.
- Translate campaign strategies into effective website experiences that reinforce key messaging and customer actions. Align website support for integrated omnichannel campaigns.
- Help identify and address healthcare professional information needs through relevant website content and experiences.
- In partnership with agency and internal stakeholders, execute day-to-day operations of the healthcare professional website for the Libre CGM portfolio.
- Monitor web performance, analytics, and customer insights to identify opportunities to improve user experience, engagement, and content effectiveness.
- Work closely with Medical Affairs, Regulatory, Legal, Digital Operations, and agency partners to execute website initiatives and ensure website content is accurate, compliant, customer-focused, and aligned with brand standards.
- Coordinate project timelines, stakeholder reviews, approvals, and launch readiness activities to deliver updates on schedule.
- Build strong working relationships across teams to ensure seamless execution of business priorities.
Skills
Education
Tools
Job description
Abbott Diabetes Care (ADC) is seeking a Digital Marketing/Website Manager to drive healthcare professional website content and experiences for the Libre CGM portfolio. You will collaborate with Brand, Medical, Regulatory, and agency partners to ensure compliant, customer-focused digital experiences that support campaigns and launches.
The role emphasizes analytics, cross-functional coordination, and timely delivery of updates, with onsite work in Alameda, CA and ~20% travel.
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