Marketing Manager, Consumer Creative & Content

Thornton Tomasetti; United States; On-site; USD 149,000 - 297,000; Full time

Job summary

Abbott in Alameda, CA seeks a senior marketing leader to own the creative vision end-to-end, translating insights into breakthrough content that resonates with people living with diabetes. You will lead cross-channel campaigns across TV, OTT, social and email, manage agencies, and partner with Global Marketing to localize US initiatives while driving measurable business results.

Ideal candidates have a Bachelor's degree (MBA preferred) and at least six years of marketing leadership, with strong

Qualifications

• Bachelor's degree required.
• Six years of marketing experience.
• Extensive experience delivering high impact consumer campaigns across media channels.

Responsibilities

• Define and own the creative and content strategy and execution.
• Manage creative agency partnerships and SOWs.
• Partner with paid media to align creative with strategy.
• Translate objectives into consumer campaigns that deliver measurable results.
• Set and analyze KPIs to measure impact and optimize.
• Collaborate with Global Marketing to localize US campaigns.

Skills

Brand marketing

Strategic thinking

Campaign management

Leadership

Education

Bachelor's degree

MBA

Tools

PowerPoint

MR data

Job description

Company

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

Summary

Reimagine the future of digital health by empowering people living with diabetes (PWDs) driving meaningful, disruptive change in a highly competitive glucose monitoring market. Own the creative vision end-to-end, from strategy to execution, ensuring storytelling is emotionally compelling, insight-driven, and distinctive in the market. Ignite consumer demand by designing and executing breakthrough campaigns & content to build awareness, spark consideration, and inspire trial for PWDs across channels. Elevate brand credibility, brand love and brand loyalty by using powerful insights and creative across consumer segments and journeys including website and emails. Lead and grow a high-performing team, setting a bold vision and high standards while fostering creativity, collaboration, and best-in-class, brand-safe execution.

Responsibilities

• Define and own the creative & content strategy and execution, by translating deep insights, based on strong curiosity, into highly relevant, breakthrough content.
• Manage creative agency partnerships and Statements of Work (SOWs), ensuring deliverables are executed on time, on strategy, and within budget.
• Partner closely with paid media lead to ensure creative informs & aligns with strategy.
• Contribute to business and tactical planning, translating company objectives into consumer campaigns that deliver measurable results.
• Set, track, and analyze KPIs, using performance insights to measure creative impact and learn or optimize creative.
• Partner closely with Global Marketing to influence development of new global campaigns, localize campaigns for the US, and gain alignment on US specific campaigns.
• Serve as a product and category expert, staying current on competitive activity and recommending strategies to mitigate competitive threats.
• Collaborate with Legal, Medical, and Regulatory teams to develop compliant, effective, and timely promotional materials.

Required Qualifications

• Bachelors Degree required.
• Six years of relevant marketing experience.
• Extensive experience in delivering high impact consumer campaigns that work across a variety of media channels like linear TV, OTT, Social, Audio, etc.

Preferred Qualifications

• MBA.
• Content & Creative Development Experience.
• Ability to write a strong brief, critique creative, and give effective feedback.
• Strategic Marketing & Analytical Skills.
• Strong understanding of brand marketing strategy, including positioning, campaign development, and channel mix.
• Great analytical skills with the ability to use MR and data to inform decisions.
• Ability to translate strategy into clear plans and measurable results.

Communication & Leadership

• Strong written and verbal communication skills.
• Highly comfortable creating and presenting clear, compelling PowerPoint presentations to large groups and senior management.
• Confident, emotionally intelligent, and professional with high integrity.
• Demonstrated leadership, problem-solving, and influencing skills.
• Coach and develop talent to become content and creative experts.

Mindset & Work Style

• Energetic, self-motivated self-starter with a strong work ethic.
• Bias for action with ability to execute in fast-paced, changing environment.
• Comfortable navigating ambiguity and evolving priorities.
• Team-oriented, collaborative, and proactive.

Healthcare & Compliance

• Ability to work in a highly regulatory environment and overcome barriers.

Compensation

The base pay for this position is $148,700.00 – $297,300.00. In specific locations, the pay range may vary from the range posted.

Location

Job Family: Marketing Support. Division: ADC Diabetes Care. LOCATION: United States > Alameda : Plaza 6 Building. ADDITIONAL LOCATIONS: WORK SHIFT: Standard. TRAVEL: Yes, 20 % of the Time. MEDICAL SURVEILLANCE: No. SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday).

Equal Opportunity Statement

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

About Abbott

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.