Brand Manager: Growth‑Driven NPD & Trade Marketing

Lotus Bakeries; San Francisco (CA); Vor Ort; USD 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Health Plans

Mental Health support

401(k) with employer match

Disability Programs

Health Savings Accounts

Flexible Spending Accounts

Family-forming benefits

Life and Serious Injury Benefits

Zusammenfassung

Lotus Bakeries, a leading global CPG company, seeks a Brand Manager to grow turnover, margin and penetration across retail and out-of-home channels. You will align with Marketing and Category Director to craft brand plans, manage budgets, and ensure best-in-class execution on a global strategy.

You will lead NPD/EPD initiatives, optimize the product range, collaborate with Sales, Supply Chain, and R&D, and drive trade marketing assets and digital campaigns to boost brand visibility and consumer

Qualifikationen

• Min. 2 years of experience in marketing (Trade Marketing/ (jr.) Brand management) in a CPG environment.
• Bachelor Degree in Marketing, Business, Economics.
• Project management, stakeholder management and time management are crucial.
• Ability to switch from helicopter view to microscopic view.
• Familiar with Digital Marketing and Social Media (Meta, TikTok, Youtube).
• Proactive, take initiative and ownership.
• Good communication skills to your own team, to the project team and to senior management.

Aufgaben

• Develop a vision for the growth of the Brand across channels in line with global strategy.
• Lead NPD and EPD rollouts from idea to launch with cross-functional teams.
• Build product knowledge and monitor/ improve the existing range with R&D and production.
• Draw up clear briefings for product-oriented market research.
• Provide commercial 360 marketing support across digital, retail, website and packaging.
• Lead creation/adaptation of trade marketing assets and packaging projects.
• Set and drive the Digital Marketing strategy and execution.
• Oversee social channels and content agenda.

Jobbeschreibung

Lotus Bakeries, a leading global CPG company, seeks a Brand Manager to grow turnover, margin and penetration across retail and out-of-home channels. You will align with Marketing and Category Director to craft brand plans, manage budgets, and ensure best-in-class execution on a global strategy.

You will lead NPD/EPD initiatives, optimize the product range, collaborate with Sales, Supply Chain, and R&D, and drive trade marketing assets and digital campaigns to boost brand visibility and consumer