LA Beverage Growth & Distribution Lead

PRI Technology; Los Angeles, California (CA, MO); On-site; USD 70,000 - 110,000; Full time

Job summary

PRI Technology seeks a driven Business Development Manager to accelerate growth for its ready-to-drink beverage platform in the LA market. This field-based role focuses on expanding distribution, elevating brand visibility, and driving profitable sales with distributors and retailers.

The ideal candidate is organized, proactive, and thrives in a fast-paced startup environment, building relationships and delivering execution with urgency across market visits and activations.

Qualifications

• 2+ years of experience in beverage, Client, food service, or consumer packaged goods sales.
• Experience working with distributors, retailers, and/or DSD environments strongly preferred.
• Strong relationship-building and communication skills.
• Highly motivated self-starter with excellent organizational and time management abilities.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Entrepreneurial mindset with the flexibility to adapt quickly to changing business priorities.
• Proficiency in Microsoft Office Suite and basic sales reporting tools.
• Valid driver's license, reliable transportation, and valid auto insurance required.
• Ability to lift, push, or pull up to 50 lbs.

Responsibilities

• Drive sales growth and execution throughout the assigned LA territory.
• Build profitable volume through expanded distribution, merchandising excellence, and strong promotional execution.
• Conduct route rides, crew drives, distributor market visits, and influential accounts calls to strengthen retail execution and identify growth opportunities.
• Secure new points of distribution, displays, secondary placements, cold box opportunities, and incremental shelf space.
• Educate, motivate, and support distributor sales teams through scheduled trainings and regular market engagement.
• Ensure flawless execution of promotional programs, including displays, planogram compliance, point-of-sale placement, and feature activity.
• Analyze market trends, competitive activity, and sales performance to identify opportunities and recommend strategic actions.
• Collaborate cross-functionally with marketing and leadership teams to support launches, demos, sampling initiatives, and local market activations.
• Communicate market opportunities, execution updates, and challenges clearly and consistently to internal stakeholders.
• Continuously prioritize territory focus based on retailer initiatives, seasonal opportunities, promotional calendars, and new product launches.
• Represent us with professionalism, energy, and a growth-oriented mindset in the marketplace.

Skills

Relationship-building

Communication

Organizational skills

Time management

Sales reporting

Driver's license

Tools

MS Office

Sales tools

Job description

PRI Technology seeks a driven Business Development Manager to accelerate growth for its ready-to-drink beverage platform in the LA market. This field-based role focuses on expanding distribution, elevating brand visibility, and driving profitable sales with distributors and retailers.

The ideal candidate is organized, proactive, and thrives in a fast-paced startup environment, building relationships and delivering execution with urgency across market visits and activations.