Brand Manager - Content & Connections - Huggies Diapers

Kimberlyclark; Chicago (IL); Hybrid; USD 140,000 - 173,000; Full time

Benefits offered by this job

Flexible work model

Hybrid work arrangement

Competitive benefits

Job summary

Kimberly-Clark in Chicago is seeking a Brand Manager, Content & Connections for Huggies Diapers to drive brand growth and deepen consumer connections across media, design and owned platforms. Based at the Chicago Commercial Center with a hybrid work arrangement, you will partner with cross‑functional teams to bring the Huggies brand to life at every touchpoint.

You are a strategic thinker with storytelling and digital excellence, 7+ years in brand management or digital marketing, strong

Qualifications

• Bachelor’s degree or higher in Marketing/Business related field; MBA preferred.
• 7+ years in brand management or digital marketing.
• Familiarity with brand development planning, innovation, and creative ideation.

Responsibilities

• Lead with vision in communications.
• Content & Connections Planner: oversee annual planning and PESO across national and retail media.
• Lead & Creative: manage Value and T7 Content & Connections.
• Huggies PR Lead: collaborate with PR agency & internal PR team on releases & strategy.
• Influencer & Content Creator: partner with Influencer and Social Content Studio on strategy.
• Partnerships: lead content partnerships with agencies to maximize cultural partnerships.
• NICU: lead the NICU and Little Fighters ecosystem for 2027.
• GTM: support Delivery team with Go-To-Market for Value and T7 Diapers.

Skills

Brand management

Digital marketing

Analytical

Cross‑functional leadership

Communication

Strategic thinking

Education

Bachelor’s degree in Marketing/Business; MBA preferred

Job description

Brand Manager - Content & Connections - Huggies® Diapers

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:

Are you ready to help shape the future of one of the world’s most iconic brands? As a Brand Manager, Content & Connections - Huggies® Diapers you’ll be at the forefront of driving brand growth and consumer connection. This role is perfect for a strategic thinker with a passion for storytelling, digital excellence, and cross‑functional leadership.

Based in the Chicago Commercial Center with a hybrid work arrangement and reporting to the Content & Connection Leader, you’ll bring strategic leadership across media, design, and owned platforms to fuel consumer love and brand equity. In this highly collaborative role, you’ll partner with cross‑functional team, including Business Delivery, Agency partners, Search & Content, CEX & Digital, Marketing Operations, and Design, to bring the Huggies® brand to life across every touchpoint.

In this role, you will:

Lead with vision in communications

• Content & Connections Planner: Help with annual planning and oversee in‑year PESO execution across national and retail media, including new brand platform rollout.

• Lead & Creative: Value and T7 Content & Connections

• Huggies PR Lead: Partner with PR agency & Internal PR team on new releases, strategy, articles.

• Influencer & Content Creator: Work closely with our Influencer and Social Content Studio on developing, creating, and executing our social strategy

• Partnerships: Lead our content partnerships with agency partners to maximize relevant cultural partnerships

• NICU: Lead the NICU and Little Fighters ecosystem for 2027

• GTM: Support Delivery team with bring innovations into market thru the Go To Market process for Value and T7 Diapers

To succeed in this role, you will need the following qualifications:

Required Qualifications

• Bachelor’s Degree or higher in Marketing/Business related field; MBA preferred.

• 7+ years previous business experience; brand management or digital marketing preferred.

• Familiarity with brand development planning, innovation, and creative ideation processes.

• Experience developing digital marketing strategy and activation plans to deliver effective personalization.

• Strong analytical knowledge with ability to analyze results and drive actionable insights.

• Ability to influence and deliver compelling communication.

• Demonstrated positive energy to effectively represent brand internally and externally.

• Must be self‑driven, not deadline driven.

• Experience working with cross‑functional groups (e.g finance, sales, operations, planning).

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in‑person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers.When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristiProtected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of local policies.

Employment is subject to verification of pre‑screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

Salary Range: 140,320 – 173,360 USDAt Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location

Chicago Commercial Center

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time