Content & Connections Senior Associate Brand Manager

Kimberlyclark; Chicago (IL); Hybrid; USD 116,000 - 144,000; Full time

Benefits offered by this job

Medical benefits

Dental & vision

On-site fitness center

Flexible savings accounts

Income protection insurance

Education and relocation support

Childcare support

Job summary

Kimberly-Clark is seeking a Content & Connections Senior Associate Brand Manager for Kotex to drive brand growth and consumer connection across media, design, and owned platforms from the Chicago Commercial Center with a hybrid work arrangement.

The role partners with cross-functional teams, leads data-driven audience strategy and measurement, and owns end-to-end Shopper Marketing, Search, and Brand Store initiatives to strengthen Kotex brand equity.

Qualifications

• Bachelor's degree in marketing or business field; MBA preferred.
• 5+ years in brand management or digital marketing.
• Experience with brand development planning and ideation.
• Experience creating digital marketing strategies and activation plans for personalization.
• Strong analytics to derive insights.
• Good influencing and communication skills.
• Self-driven with ability to meet deadlines.
• Experience working with cross-functional teams (finance, sales, operations, planning).

Responsibilities

• Lead with vision in communications.
• Oversee PESO planning and execution across national and retail media.
• Partner on data-driven audience strategy, measurement, and reporting.
• Own end-to-end shopper marketing strategy and tools.
• Lead paid and organic search strategy.
• Own TikTok Shop and Brand Store strategy and performance.
• Define display media strategy and execution.
• Co-lead PDP and Brand Store strategy with Brand Discovery.
• Own Advertising & Consumer Promotions budget.
• Collaborate cross-functionally to align national and retail media plans.
• Consult on website strategy and ensure brand consistency.

Skills

Brand management

Digital marketing

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business related field

MBA

Job description

Content & Connections Senior Associate Brand Manager

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

Are you ready to help shape the future of one of the world’s most iconic brands? As aSenior Associate Brand Manager, Content & Connections - Kotex® you’ll be at the forefront of driving brand growth and consumer connection. This role is perfect for a strategic thinker with a passion for storytelling, digital excellence, and cross-functional leadership.

Based in the Chicago Commercial Center with a hybrid work arrangement and reporting to the Content & Connection Leader, you’ll bring strategic leadership across media, design, and owned platforms to fuel consumer love and brand equity. In this highly collaborative role, you’ll partner with cross-functional team, including Business Delivery, Agency partners, Search & Content, CEX & Digital, Marketing Operations, and Design, to bring the Kotex® brand to life across every touchpoint.

In this role, you will:

Lead with vision in communications

• Content & Connections Planner: Help with annual planning and oversee in-year PESO execution across national and retail media, including new brand platform rollout.
• Data & Measurement Lead: Partner with Integrated Media Lead to build a data-driven culture across audience strategy, measurement, and reporting.
• Shopper & Retail Marketing: Own end-to-end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans.
• Search Strategy Lead: Lead holistic paid and organic search (SEO & AEO), driving performance and optimization.
• Digital & Social Commerce: Own TikTok Shop and Brand Store strategy, execution, and performance.
• Display Media (OLA): Define strategy and lead execution and performance across display.
• PDPs & Brand Stores: Co-lead strategy and execution with Brand Discovery team for PdP and Brand Store, ensuring best-in-class execution and performance.
• Budget Management: Owner of Advertising & Consumer Promotions budget and mixer.
• Pod Integration: Collaborate cross-functionally to drive more integrated national and retail media plans.
• Website: Consult on website strategy and execution, ensuring alignment to campaign narratives and brand standards. Responsible for feedback and guidance on creative assets to ensure brand consistency.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s Degree in Marketing/Business related field; MBA preferred.
• 5+ years previous business experience; brand management or digital marketing preferred.
• Familiarity with brand development planning, innovation, and creative ideation processes.
• Experience developing digital marketing strategy and activation plans to deliver effective personalization.
• Strong analytical knowledge with ability to analyze results and drive actionable insights.
• Ability to influence and deliver compelling communication.
• Demonstrated positive energy to effectively represent brand internally and externally.
• Must be self-driven, not deadline driven.
• Experience working with cross-functional groups (e.g finance, sales, operations, planning).

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

Salary Range: 116,380 – 143,740 USDAt Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location

Chicago, IL, USA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.