Content & Connections Senior Associate Brand Manager

Kimberly-Clark; Chicago (IL); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health benefits

On-site fitness center

Flexible work arrangement

Job summary

Kimberly-Clark is seeking a Senior Associate Brand Manager, Content & Connections for the Kotex brand, based in Chicago with a hybrid work arrangement. You will lead brand storytelling, media planning, and cross-functional collaboration to drive growth and consumer connection across digital and retail channels.

You will partner with teams across marketing, finance, sales, and operations to shape campaigns, measure impact, and optimize the consumer journey.

Qualifications

• Bachelor’s degree in Marketing/Business required; MBA preferred.
• 5+ years in brand management or digital marketing.
• Familiarity with brand development planning, innovation, and ideation processes.
• Experience developing digital marketing strategy and activation plans for personalization.
• Strong analytical skills to derive insights and drive results.
• Ability to influence and communicate effectively across teams.
• Demonstrated energy and ability to represent the brand internally/externally.
• Experience collaborating with cross-functional groups (finance, sales, operations, planning).

Responsibilities

• Lead with vision in communications and brand storytelling.
• Oversee PESO planning and national/retail media rollout.
• Partner on data-driven audience strategy, measurement, and reporting.
• Own end-to-end shopper marketing strategy and toolkits.
• Lead paid and organic search strategy (SEO & AEO).
• Drive TikTok Shop, Brand Store, and social commerce execution.
• Define and optimize display media strategy and performance.
• Co-lead PDP/Brand Store strategy with Brand Discovery teams.
• Manage Advertising & Consumer Promotions budget and mix.
• Collaborate across functions to align national and retail media plans.
• Consult on website strategy and ensure brand-consistent assets.

Skills

Brand management

Digital marketing

Cross-functional leadership

Analytics

Storytelling

Education

Bachelor’s degree in Marketing/Business

MBA

Job description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

Are you ready to help shape the future of one of the world’s most iconic brands? As aSenior Associate Brand Manager, Content & Connections - Kotex® you’ll be at the forefront of driving brand growth and consumer connection. This role is perfect for a strategic thinker with a passion for storytelling, digital excellence, and cross-functional leadership.

Based in the Chicago Commercial Center with a hybrid work arrangement and reporting to the Content & Connection Leader, you’ll bring strategic leadership across media, design, and owned platforms to fuel consumer love and brand equity. In this highly collaborative role, you’ll partner with cross-functional team, including Business Delivery, Agency partners, Search & Content, CEX & Digital, Marketing Operations, and Design, to bring the Kotex® brand to life across every touchpoint.

In this role, you will:

Lead with vision in communications

• Content & Connections Planner: Help with annual planning and oversee in-year PESO execution across national and retail media, including new brand platform rollout.
• Data & Measurement Lead: Partner with Integrated Media Lead to build a data-driven culture across audience strategy, measurement, and reporting.
• Shopper & Retail Marketing: Own end-to-end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans.
• Search Strategy Lead: Lead holistic paid and organic search (SEO & AEO), driving performance and optimization.
• Digital & Social Commerce: Own TikTok Shop and Brand Store strategy, execution, and performance.
• Display Media (OLA): Define strategy and lead execution and performance across display.
• PDPs & Brand Stores: Co-lead strategy and execution with Brand Discovery team for PdP and Brand Store, ensuring best-in‑class execution and performance.
• Budget Management: Owner of Advertising & Consumer Promotions budget and mixer.
• Pod Integration: Collaborate cross‑functionally to drive more integrated national and retail media plans.
• Website: Consult on website strategy and execution, ensuring alignment to campaign narratives and brand standards. Responsible for feedback and guidance on creative assets to ensure brand consistency.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you need the following qualifications:

• Bachelor’s Degree in Marketing/Business related field; MBA preferred.
• 5+ years previous business experience; brand management or digital marketing preferred.
• Familiarity with brand development planning, innovation, and creative ideation processes.
• Experience developing digital marketing strategy and activation plans to deliver effective personalization.
• Strong analytical knowledge with ability to analyze results and drive actionable insights.
• Ability to influence and deliver compelling communication.
• Demonstrated positive energy to effectively represent brand internally and externally.
• Must be self-driven, not deadline driven.
• Experience working with cross-functional groups (e.g finance, sales, operations, planning).

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

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