Senior Associate Brand Manager

Kimberlyclark; Chicago (IL); Hybrid; USD 116,000 - 144,000; Full time

Benefits offered by this job

Flexible work model

Relocation assistance

Job summary

Kimberly-Clark seeks a Senior Associate Brand Manager for Huggies Wipes NA to lead marketing plans and initiatives, analyzing data to drive growth and brand health. You’ll partner across Insights, Customer Development, Sales, and Supply Chain to deliver integrated campaigns and in‑market execution.

The role emphasizes strategy, consumer insights, and collaboration, with a focus on innovative product and packaging decisions, pricing, and distribution optimization.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of experience in brand management or consumer marketing.
• Previous marketing full-time or internship experience at a CPG organization.
• Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or IRI).
• Proven ability to influence and deliver compelling communication across stakeholder groups.
• Familiarity with brand development planning, innovation, and strategy processes.
• Demonstrated positive energy and credibility when representing the brand internally and externally.
• Experience working cross‑functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital, or Planning.

Responsibilities

• Provide project and/or marketing leadership on key initiatives to grow the brand’s marketplace position.
• Execute annual ABP and marketing plans that deliver financial objectives and align with brand strategies.
• Analyze consumer data, market share and sales reports to understand brand performance and track ROI of marketing initiatives.
• Create stories and make recommendations about brand and market trends to enhance brand equity.
• Develop and implement distribution, packaging, shelving and merchandising strategies.
• Use business and marketing knowledge to influence and lead cross-functional projects.
• Identify and develop relevant consumer and/or shopper insights.
• Collaborate across categories to drive efficient brand building.
• Conduct analyses to identify problems, trends, and guide decisions.

Skills

Brand management

Marketing analytics

Cross-functional collaboration

Influence/communication

P&L knowledge

Education

Bachelor’s degree in Marketing/Business

Tools

Nielsen data

IRI data

Job description

Job Description

Senior Associate Brand Manager – Huggies® Wipes

Join the team behind iconic brands like Huggies®, Kotex®, Poise® and Depend®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

As a Senior Associate Brand Manager, you have a talent for recognizing trends and aiming for bigger goals, and an active interest in keeping up with trends, market needs, and your organization’s competitive standing. This role is a marketer accountable for in-year business planning and marketing execution for the Huggies® Wipes NA business. The Senior Associate Brand Manager leads key initiatives related to marketing planning & execution for the brand, as well as overall execution and results delivery for their business unit. This role reports to the Huggies Wipes Senior Brand Manager and collaborates with insights & analytics, customer development, agency partners, sales planning, Research & Development, and product supply teams.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Job responsibilities include:

• Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.)
• Execute annual ABP and marketing plans that deliver financial objectives and aligns with brand strategies.
• Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.
• Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
• Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
• Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
• Identify and develop relevant consumer and/or shopper insights.
• Collaborate across categories, to identify and proactively drive efficient brand building.
• Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.

To succeed in this role, you will need the following qualifications:

Required Qualifications

• Bachelor’s Degree in Marketing, Business, or related field
• 3+ years of experience in brand management or consumer marketing.
• Previous marketing full-time or internship experience at a CPG organization.
• Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or IRI), including the ability to analyze trends, synthesize insights, and translate data into actionable business recommendations.
• Proven ability to influence and deliver compelling communication across stakeholder groups.
• Familiarity with brand development planning, innovation, and strategy processes.
• Demonstrated positive energy and credibility when representing the brand internally and externally.
• Experience working cross‑functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital, or Planning.

Preferred Qualifications

• MBA preferred.

• Prior ownership of ongoing consumption, market performance, and scorecard reporting.
• Working knowledge of P&L management and key financial levers.

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers.When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of local policies.

Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies.The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

#LI-Hybrid

Grade 9/P2

Salary Range: 116,380 – 143,740 USDAt Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location

Chicago Commercial Center

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time