Brand Manager - FMCG

Placements24; United States; Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional development opportunities

Collaborative environment

Job summary

Placements24 is seeking an innovative Brand Manager to lead brand initiatives for our FMCG portfolio in George. You will shape brand perception, drive growth, and develop compelling marketing strategies across cross-functional teams, ensuring consistency and impact.

The role requires a Bachelor's in Marketing or related field, proven FMCG brand management experience, strong brand strategy, analytics, and excellent communication. A hybrid work model and health benefits are offered.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field is required.
• Proven experience as Brand Manager or in a similar FMCG marketing role.
• Strong understanding of brand strategy, market dynamics, and consumer behavior.
• Excellent analytical, project management, and communication skills.

Responsibilities

• Develop and implement comprehensive brand marketing plans, including advertising, promotions, and digital strategies.
• Conduct market research and consumer analysis to identify trends, opportunities, and threats.
• Manage brand budgets effectively, ensuring ROI for marketing initiatives.
• Collaborate with agencies to create engaging marketing collateral and campaigns.
• Monitor brand performance metrics and adjust strategies to meet business objectives.

Skills

Brand strategy

Market dynamics

Consumer behavior

Analytical skills

Project management

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics tools

Job description

About the Role

Our client is looking for an innovative and strategic Brand Manager to spearhead brand initiatives for their portfolio of products in George . This role is central to shaping brand perception, driving market growth, and developing compelling marketing strategies within the dynamic FMCG landscape . You will work cross-functionally with sales, product development, and creative teams to ensure brand consistency and impact. This is an exciting chance to leave your mark on well-known brands and influence consumer engagement across the Western Cape region.

Key Responsibilities

• Develop and implement comprehensive brand marketing plans, including advertising, promotions, and digital strategies.
• Conduct market research and consumer analysis to identify trends, opportunities, and competitive threats.
• Manage brand budgets effectively, ensuring maximum return on investment for marketing initiatives.
• Collaborate with agencies to create engaging marketing collateral and campaigns.
• Monitor brand performance metrics and adjust strategies as needed to achieve business objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a Brand Manager or in a similar marketing role within the FMCG industry.
• Strong understanding of brand strategy , market dynamics, and consumer behavior.
• Excellent analytical, project management, and communication skills.
• Proficiency in marketing analytics tools and platforms.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility for employees in the George area.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and continuous learning.
• A creative and collaborative work environment with a focus on innovation.