Brand Manager

Xcelerate Brands; United States; Teletrabalho; USD 65 000 - 90 000; Tempo integral

Resumo da oferta

Xcelerate Brands is seeking a Brand Manager for a fully remote, full-time position. You will oversee the performance and growth of assigned brands across Amazon, Walmart, TikTok Shop, eBay and Shopify, guiding product positioning, content, and messaging to maximize impact.

You will analyze sales data, optimize listings and campaigns, coordinate pricing and inventory, and collaborate with cross-functional teams to drive market share and revenue in a fast-paced, remote environment.

Qualificações

• Brand management experience across multiple online marketplaces and DTC channels.
• Experience maintaining consistent brand messaging and product positioning across digital touchpoints.
• Strong analytics to translate performance data into growth actions.

Responsabilidades

• Oversee performance and growth of assigned brands across Amazon, Walmart, TikTok Shop, eBay and Shopify.
• Manage product positioning, content, and brand messaging to ensure consistency across channels.
• Analyze sales and marketing performance; optimize listings and campaigns; coordinate inventory and pricing strategies.

Conhecimentos

Brand management

eCommerce operations

Data analysis

Digital marketing

Communication

Remote work

Project management

Formação académica

Bachelor's degree in Marketing, Business, Communications, or related field

Ferramentas

Amazon Seller Central

Walmart Marketplace

Shopify

Vendor Central

Descrição da oferta de emprego

Oversee the performance and growth of assigned brands across Amazon, Walmart, TikTok Shop, eBay and Shopify, owning product positioning, content and brand messaging, and turning performance data into growth plans.

Xcelerate Brands partners with consumer brands that are ready to capture market share rather than maintain the status quo. The company manages end-to-end eCommerce operations across Amazon, Walmart, TikTok Shop, eBay, and Shopify, including listings, advertising, inventory, and fulfillment. With more than $50M in marketplace spend managed across over 100 brands, Xcelerate Brands is focused on data-driven performance and rapid growth. On average, brands working with Xcelerate see +114% growth within six months, reflecting a culture of experimentation, optimization, and results.

The Brand Manager is a full-time, remote role responsible for overseeing the performance and growth of assigned brands across key online marketplaces and direct-to-consumer channels. This role manages product positioning, content, and brand messaging, ensuring consistency and impact across Amazon, Walmart, TikTok Shop, eBay, and Shopify.

Day to day, the Brand Manager analyzes sales and marketing performance, optimizes listings and campaigns, coordinates inventory and pricing strategies, and works with internal teams to execute brand growth plans. The role reviews data dashboards regularly, identifies opportunities, develops testing roadmaps, and communicates results and next steps to stakeholders. It also involves monitoring competitive activity, maintaining brand guidelines, and supporting strategic initiatives to increase market share.

Responsibilities

• Oversee the performance and growth of assigned brands across Amazon, Walmart, TikTok Shop, eBay, and Shopify.
• Manage product positioning, content, and brand messaging, keeping them consistent and effective across every channel.
• Analyze sales and marketing performance across marketplaces and direct-to-consumer channels.
• Optimize listings and advertising campaigns.
• Coordinate inventory and pricing strategies.
• Collaborate with internal teams to execute brand growth plans.
• Review data dashboards regularly, identify opportunities, and develop testing roadmaps.
• Communicate results and next steps to stakeholders.
• Monitor competitive activity and maintain brand guidelines.
• Support strategic initiatives to increase market share.

Requirements

• Experience in brand management, product positioning, and maintaining consistent brand messaging across digital channels.
• Skills in eCommerce operations such as marketplace optimization, listings management, pricing strategy, and inventory coordination.
• Proficiency in data analysis, performance reporting, and using insights to drive marketing and merchandising decisions.
• Knowledge of digital marketing and advertising tactics, including paid media, promotions, and conversion optimization on major marketplaces.
• Strong written and verbal communication skills, with the ability to present recommendations and collaborate with cross-functional teams.
• Proven ability to work independently in a remote environment, manage multiple brands or projects, and prioritize in a fast-paced setting.
• Experience with Amazon Seller Central or Vendor Central, Walmart Marketplace, Shopify, or similar platforms is highly beneficial.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Background in consumer products, retail, or performance-focused eCommerce is a plus.