Brand Manager

FROMM INTERNATIONAL LLC; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Join a dynamic and innovative team as a Brand Manager for a fast-growing beauty brand. In this pivotal role, you will shape the brand's voice and strategy, driving innovation and enhancing market presence. Collaborating with cross-functional teams, you will oversee compelling content creation, manage PR campaigns, and develop integrated marketing plans. If you are passionate about beauty and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you. Embrace the chance to lead brand initiatives and contribute to the growth of a vibrant company dedicated to excellence in the retail industry.

Qualifications

• Strong background in brand management and marketing strategy.
• Proven ability to analyze market trends and adapt strategies.

Responsibilities

• Develop and maintain a consistent brand voice across all channels.
• Lead product launches and seasonal campaigns effectively.

Skills

Brand Strategy Development

Content Creation

Market Analysis

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Microsoft Word

Microsoft Outlook

Microsoft PowerPoint

Microsoft Excel

BaseCamp

AS400 ERP

Job description

As the Brand Manager for THE Hair Edit, you will play a pivotal role in shaping and executing our brand strategy. This role is instrumental in defining the brand’s voice, driving innovation, and enhancing market presence. Collaborating with cross-functional teams, you’ll ensure the brand's seamless integration across digital platforms and major retailers. If you’re passionate about beauty, innovation, and excited about working on a fast-growing brand in a fast-paced environment, this role is tailor-made for you.

Key Accountabilities:

Brand Voice and Content:

1. Develop and maintain a consistent brand voice across all communication channels.
2. Lead the creation of compelling brand content, including overseeing product and model photo shoots tailored to social media and e-commerce needs.
3. Ensure alignment with brand guidelines and messaging.

Brand Vision and Strategy:

1. Identify growth opportunities and develop strategies for brand differentiation.
2. Monitor industry trends and adapt strategies accordingly.
3. Analyze market and competitors; monitor performance metrics and adjust strategies as needed.
4. Align brand strategy with overall business goals while managing budgets effectively.
5. Develop and present internal strategies through the Marketing and Innovation Gate Process.
6. Develop integrated marketing plans across digital, retail, and other channels.
7. Work closely with channel heads to align brand initiatives.
8. Optimize customer touchpoints to enhance brand experience through the right campaigns and promotions.
9. Work hand in hand with the team to develop merchandising for in-store secondary placements.
10. Lead brand and innovation presentations for key retail partners.
11. Identify need gaps and opportunities and propose a strategic pipeline of innovation to drive brand’s growth in collaboration with the innovation manager.
12. Contribute to the product development process in collaboration with the innovation manager.
13. Develop and manage artworks for new products.

Go-to-Market (GTM) and Integrated Monthly Marketing Calendar:

1. Lead activation meetings across cross-functional teams.
2. Develop GTM strategies for product launches and seasonal campaigns.
3. Lead and manage PR campaigns and events.
4. Create and manage monthly marketing calendar with themes, promotions, and events.

Ensure seamless execution across channels.

Language Skills:

Ability to communicate effectively in English, in writing and orally. Ability to present information to customers and management.

Computer Skills:

Proficiency in Word, Outlook, and PowerPoint with advanced abilities in Excel, Internet software, BaseCamp; ability to navigate an AS400 ERP environment.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and use hands to type or feel. The employee is regularly required to talk and hear. The employee is frequently required to be able to travel to locations outside of the office, via airplane, train, bus or automobile. The employee is occasionally required to stand; walk, climb or balance.

The employee is occasionally required to lift and/or move up to 20 pounds.

Specific vision abilities required by this job include close vision.

Logistics:

Office hours: 8:00 AM to 5:00 PM (Chicago/Mt. Prospect offices). Position is remote and eligible for flex hours. Position is expected to travel a small percentage of the time, including occasional weekends and overseas travel.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail