Brand Manager

Mad; Town of Florida (NY); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Paid maternity leave

Job summary

A leading brand consultancy is seeking a Brand Manager to oversee brand strategy and identity for their portfolio. In this role, you will be responsible for managing brand assets, developing training programs for teams, and conducting competitive analysis to enhance brand differentiation. Candidates should have over 6 years of experience in brand management, exceptional writing skills, and the ability to influence senior leadership effectively. The position offers competitive benefits, including medical and vision insurance.

Qualifications

• 6+ years of experience in brand management or consultancy focused on brand architecture.
• Strong writing skills demonstrated through a portfolio of brand guidelines.
• Experience presenting to and influencing senior leadership.

Responsibilities

• Serve as the strategic architect for brand identity and ensure brand distinctiveness.
• Create and maintain foundational brand documents and guidelines.
• Conduct reviews of high-stakes creative work to ensure brand alignment.

Skills

Brand management

Strategic planning

Creative brief development

Training facilitation

Competitive analysis

Job description

As a Brand Manager, you will serve as the strategic architect and primary guardian of our brand ecosystem. This is a role designed for a brand specialist who excels at the intersection of strategy, identity, and बाहि training. You will be responsible for ensuring distinctiveness in an evolving market for the 8 brands in our Value portfolio, and ensure each brand is being brought to life in alignment with that distinct vision. Beyond creative oversight, you will act as a consultant to the wider business—interrogating briefs for strategic intent, managing the full lifecycle of brand assets, and elevating the company’s "brand IQ" through formal training and guardians পাৰে।

Core Strategic Pillars

• Strategic Gatekeeping: Act as the first line of defense for the Creative team; ensure all incoming requests have clear strategic intent and "right to play" before resource allocation.
• Brief Transformation: Translate high-level business goals into sophisticated, actionable creative briefs that inspire the Creative team while maintaining strategic guardrails.

Brand Guardianship & Verbal Identity

• Authoring the "Source of Truth": Write and maintain the brand’s foundational documents, including verbal identity, tone of voice, and global positioning frameworks.
• Compliance "Help Desk": Serve as the definitive internal consultant for all brand compliance queries, providing expert guidance on complex executions.
• Pre-Leadership Review: Conduct rigorous reviews of high-stakes creative work, ensuring it is brand-aligned and "leadership-ready" before formal presentations.

Organizational Enablement & Training

• Brand IQ Development: Develop and lead brand guardianship training programs to empower cross‑functional teams to use the brand correctly and autonomously.
• Toolkit Strategy: Own the strategy, adoption, and optimization of the Brand Toolkits for campaign and promotion-based work, ensuring assets are accessible, intuitive, and high-performing.
• Lifecycle Management: Oversee the end‑to‑end lifecycle of brand assets, from initial deployment to sunsetting and archiving.
• Competitive Analysis: Monitor and analyze competitor brand movements to identify opportunities for increased differentiation.

What We’re Looking For

• 6+ Years of Proven Experience: A background in brand management or brand consultancy, specifically focusing on brand architecture and identity governance.
• Strategic Rigor: You don't just "check" work; you interrogate the strategy behind it. You have a track record of translating complex business objectives into creative excellence.
• Exceptional Writing & Author속: A portfolio that demonstrates your ability to write brand guidelines, positioning statements, and verbal identities.
• Consultative Executive Presence: Experience presenting to and influencing senior leadership, with the ability to provide firm, strategic pushback when necessary.
• Systems Thinking: A deep understanding of asset lifecycle management and how to scale brand systems across a large organization.

Benefits

• Medical insurance
• Vision insurance
• Paid maternity leave