Brand Manager

Branday; Irvine (CA); On-site; USD 110,000 - 140,000; Full time

Job summary

Branday is seeking experienced Brand Managers to serve as fractional leaders for a select client portfolio, acting as an extension of internal leadership teams. This role demands a deep understanding of business, consumer, and competitive dynamics, translating insights into bold brand plans and campaigns.

You’ll drive cross‑functional work across brand, digital, social, content, packaging, ecommerce, experiential, influencer, and emerging channels, partnering with creative directors, designers,

Qualifications

• 5+ years of progressive brand management experience, ideally within a sophisticated in-house brand organization.
• Direct experience owning a brand, product line, category, or meaningful portion of a business.
• Strong understanding of brand strategy, consumer insights, positioning, innovation, go-to-market planning, and integrated brand building.
• Strong commercial instincts and the ability to connect brand decisions to business outcomes.
• Excellent creative judgment across design, digital, packaging, content, and campaigns.
• Experience leading complex, cross-functional initiatives from strategy through execution.
• Ability to manage multiple brands while maintaining depth, attention to detail, and a high bar for quality.
• Strong executive communication and the confidence to challenge assumptions and advocate for better work.
• Genuine curiosity about AI and how it can transform creative and marketing organizations.

Responsibilities

• Own the strategic and creative direction of several client brands.
• Develop a deep understanding of each business, consumer, category, competition, and growth priorities.
• Turn business objectives into brand plans, initiatives, briefs, launches, and campaigns.
• Proactively identify opportunities rather than waiting for client requests.
• Lead work across brand, digital, social, content, packaging, ecommerce, experiential, influencer, and emerging channels.
• Partner with creative directors, designers, copywriters, developers, producers, strategists, and AI specialists.
• Maintain a strong point of view on creative quality and brand consistency.
• Use Branday’s AI platform, agent capabilities, and production workflows to rethink how work gets done.
• Build trusted relationships with senior client stakeholders and take accountability for outcomes, not just deliverables.

Skills

Brand management

Executive communication

Strategic thinking

Cross-functional leadership

AI curiosity

Job description

Branday is redefining how modern brand and marketing work gets done.

We combine a world-class multidisciplinary studio with an AI-native platform and our own proprietary agent harness—giving our teams specialized AI coworkers that can research, analyze, create, produce, and operate alongside them.

We are an AI-led studio, with best-in-class capabilities across AI image and video production, design, digital experiences, content, strategy, and creative production. The goal isn’t simply to use AI to make traditional agency work faster. We’re building an entirely new model for how people, technology, and AI agents work together.

Our clients include high-growth businesses and large publicly traded companies across pharmaceuticals, healthcare, medical aesthetics, wellness, food & beverage, entertainment, film, hospitality, technology, and consumer products.

The Role

We’re looking for experienced Brand Managers who know what it means to truly own a brand.

At Branday, you’ll serve as a fractional Brand Manager across a select portfolio of clients—operating as an extension of their internal leadership teams.

This is not account management or project management. Your job isn’t to wait for briefs. It’s to understand the business, consumer, competition, products, and priorities deeply enough to determine what the brand should do next—and then make it happen.

That could mean a new campaign, website, product launch, packaging system, influencer program, pop‑up experience, social initiative, sales tool, or an entirely new opportunity enabled by AI.

You’ll connect business strategy to exceptional execution.

What You’ll Do

• Own the strategic and creative direction of several client brands.
• Develop a deep understanding of each business, consumer, category, competition, and growth priorities.
• Turn business objectives into brand plans, initiatives, briefs, launches, and campaigns.
• Proactively identify opportunities rather than waiting for client requests.
• Lead work across brand, digital, social, content, packaging, ecommerce, experiential, influencer, and emerging channels.
• Partner with creative directors, designers, copywriters, developers, producers, strategists, and AI specialists.
• Maintain a strong point of view on creative quality and brand consistency.
• Use Branday’s AI platform, agent capabilities, and production workflows to rethink how work gets done.
• Build trusted relationships with senior client stakeholders and take accountability for outcomes, not just deliverables.

What We’re Looking For

• 5+ years of progressive brand management experience, ideally within a sophisticated in-house brand organization.
• Direct experience owning a brand, product line, category, or meaningful portion of a business.
• Strong understanding of brand strategy, consumer insights, positioning, innovation, go-to-market planning, and integrated brand building.
• Strong commercial instincts and the ability to connect brand decisions to business outcomes.
• Excellent creative judgment across design, digital, packaging, content, and campaigns.
• Experience leading complex, cross-functional initiatives from strategy through execution.
• Ability to manage multiple brands while maintaining depth, attention to detail, and a high bar for quality.
• Strong executive communication and the confidence to challenge assumptions and advocate for better work.
• Genuine curiosity about AI and how it can transform creative and marketing organizations.

Who Thrives Here

We’re looking for owners, not coordinators.

You notice what needs to happen before someone asks. You understand the business behind the brand. You have a point of view. You can move comfortably between strategy and execution, from discussing growth priorities with an executive to challenging a campaign concept or reviewing a packaging detail.

Most importantly, you don’t measure success by whether the project shipped.

You take responsibility for whether the work moved the brand and the business forward.