Brand Manager

Breakthrough Talent; San Francisco (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Breakthrough Talent is partnering with a San Francisco-based generative AI infrastructure company to hire a leader who can own brand, content, and product storytelling. This role is not a traditional marketing calendar; it offers freedom, founder-facing access, and equity upside, with on-site work in San Francisco.

You'll collaborate with engineering on feature announcements and shape the company's narrative across launches and events.

Qualifications

• Exceptional taste and writing ability.
• Comfortable working with minimal process and taking initiative.

Responsibilities

• Shape how the company is understood across brand, content and product storytelling.
• Lead launches, the website, founder-facing materials, and events.

Job description

The Job

We're working with a generative AI infrastructure company in San Francisco that powers hundreds of image, video, audio and 3D models through a single API. They've grown fast on product alone and have barely told their story publicly. That's about to change, and they're looking for someone to lead it. This isn't a conventional marketing role with a campaign calendar and a KPI dashboard. It's closer to a creative director role covering brand, content, and product storytelling, with low process and a lot of room to shape things around your own strengths.

What You'll Be Doing

You'll shape how the company is understood, covering positioning, launches, the website, and product storytelling. You'll write copy, produce content, and lead on founder-facing materials, as well as running events and building the company's presence in the wider community. You'll work directly with engineering on how new features get introduced and announced, moving fluidly between big picture strategy and hands-on execution day to day.

What Skills You Need

You'll need exceptional taste and a strong sense of what feels authentic versus generic, along with genuine writing ability. You should be comfortable working without an established playbook or heavy process, and prefer making things yourself over briefing others to make them. Backgrounds vary here: brand, editorial, product marketing, design, film, or community all work, since the work matters more than the title on your CV.

What's In It For You

The salary sits between $120,000 and $150,000, with full ownership of a function still being built from scratch. You'll have direct access to founders, fast decision-making, and early-stage equity upside. The role is on-site in San Francisco.