Consumer Promotions Manager

Treasury Wine Estates; Los Angeles (CA); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A leading beverage company is seeking a Consumer Promotions Manager in Los Angeles, CA. This role requires overseeing promotional programs that enhance brand visibility and drive sales. The ideal candidate will have at least 5 years of experience in trade marketing and a marketing degree, with the skill to manage multiple projects and collaborate across teams. The position is full-time and offers remote flexibility.

Qualifications

• 5+ years of experience in promotions, trade marketing, or shopper marketing within consumer packaged goods.
• Experience in the wine/beer/spirits industry preferred.

Responsibilities

• Plan & Execute National Promotional Programs.
• Manage point of sale development.
• Lead additional brand opportunities.
• Track program KPIs and optimize promotions.
• Collaborate with Brand Marketing and Sales.
• Manage budget for brand promotions.
• Support field marketing and sales teams.

Skills

Strategic Agility

Project Management

Analytical Skills

Communication

Creativity

Relationship Building

Education

Bachelor’s degree in marketing

Tools

Microsoft Office

Job description

Overview

Join to apply for the Consumer Promotions Manager role at Treasury Wine Estates. Remote with locations including CA, IL, NY, FL, TX. The Consumer Promotions Manager drives the development and execution of consumer and trade promotions that support brand objectives, sales goals, and retailer partnerships. This role manages promotional programming across key BOLD brands (including 19 Crimes, Matua, Drop of Sunshine and Squealing Pig), ensuring initiatives are aligned with brand strategies and deliver measurable ROI. The Promotions Manager focuses on translating brand plans into field-ready tools and programs that build brand visibility and stimulate consumer demand.

Responsibilities

• Plan & Execute National Promotional Programs in line with the commercial calendar, brand, and channel strategies, including consumer activations, coupons/offers, sampling, giveaways, tie-in partnerships, and 360° amplification including digital and social media.

• Manage point of sale development (e.g., displays, premiums, neckers, case cards) from concept through production, partnering with brand, creative agencies, vendors and operations.

• Lead additional brand opportunities including launch kits, influencer gifting and custom point of sale.

• Performance Analysis: Track program KPIs such as lift over baseline, ROI, compliance rates, and share outcomes with brand & sales teams. Optimize future promotions based on learnings and market insights.

• Cross-Functional Collaboration: Work with Brand Marketing to ensure promotions reinforce brand positioning; partner with Field Marketing and Sales teams to secure buy-in and effective retail execution; coordinate with Marketing Operations on promotional items setup, production and distribution.

• Budget Management: Ensure brand promotions align with seasonal budgets during key focus periods in partnership with Brand Marketing and Operations.

• Trade & Market Engagement: Support field marketing and sales teams with sell-in tools and education on programs; support management of display incentives; attend market blitzes, distributor meetings, and retailer/vendor meetings as needed.

• Apply a strong understanding of brand positioning, objectives and strategies and bring those elements to life in the process of program development: selecting the most compelling consumer offers and promotional mechanics within budget constraints; prioritizing which brands or SKUs receive promotional focus in alignment with commercial objectives; approving final creative & POS designs that balance brand guidelines and retailer requirements; determining which program learnings drive future strategy adjustments; applying analytic insight to decision making; recalibrating delays in program/operations development and deliverables.

Qualifications

• Bachelor’s degree in marketing.

• 5+ years of experience in promotions, trade marketing, or shopper marketing within consumer packaged goods; wine/beer/spirits industry preferred.

Required Skills

• Strategic Agility: Able to translate brand strategy into impactful, compliant promotional programs. Has ability to expand vision to a holistic 360 approach in and out of store

• Project Management: Skilled at managing multiple projects with tight deadlines and diverse stakeholders. Demonstrated success managing promotional calendars and budgets. Strong organizational skills and attention to detail.

• Analytical Skills: Proficient at evaluating program performance and making data-driven recommendations.

• Communication: Strong written & verbal skills to influence both internal and external partners.

• Creativity: Ability to ideate and develop engaging promotions that break through at retail.

• Relationship Building: Builds trust and drives alignment across cross-functional teams and distributor partners. Exemplifies enthusiasm, motivation, and a commitment to follow through effectively and manage relationships with internal stakeholders. Takes ownership and responsibility for actions, behaviors, and contributions.

• Experience partnering with legal/compliance teams; understanding and familiarity of three-tier distribution and alcohol regulatory environment preferred.

• Knowledge of and experience with social and digital media preferred.

• Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint).

Seniority level

• Associate

Employment type

• Full-time

Job function

• Strategy/Planning, Supply Chain, and Distribution

Industries

• Wineries, Beverage Manufacturing, and Food and Beverage Manufacturing