Brand Leader, Eyewear (Two Brands) – Hybrid

Eyebobs; Chicago (IL); Hybride; USD 90 000 - 120 000; Plein temps

Résumé du poste

Eyebobs is seeking a Brand Manager, B2C to own the consumer brand strategy for eyebobs and American Optical across channels. You will lead strategy, organic channels, and campaign development from concept through shoot, with hands-on involvement in photoshoots and content production.

You will partner with Sales, Creative, and Product teams to ensure brand integrity across DTC, Amazon, wholesale, and retail, while driving measurable growth and brand equity.

Qualifications

• 6–8 years of brand marketing experience with consumer brands.
• Demonstrated experience leading photoshoots and content production.
• Hands-on ownership of organic channels PR, partnerships, and social with examples of earned moments you built, not just managed.
• Experience marketing a brand across multiple channels (DTC, marketplace, wholesale, or retail) and keeping it coherent across all of them.
• Comfort with data: able to read performance, brand health, and consumer research, and change the plan based on what it says.
• Strong writer and editor with an ear for brand voice and the range to hold two very different voices at once.

Responsabilités

• Own brand strategy for eyebobs and American Optical: positioning, consumer target, brand voice, visual identity, and the reason each brand exists in a crowded category.
• Translate strategy into working tools the whole organization can use brand guidelines, messaging frameworks, and seasonal creative platforms.
• Bring the consumer into the room: own brand health tracking, consumer insight, and competitive monitoring, and use it to sharpen positioning over time.
• Partner with Product Development on how strategy shows up in the product itself: collection stories, naming, packaging, and the assortment each brand needs to stay true to its consumer.
• Own PR for both brands: media relationships, story development, product placement, and press moments that build credibility.
• Own partnerships and collaborations identifying the brands, creators, and cultural partners who genuinely extend each brand's world, and running those relationships end to end.
• Own organic social: content strategy, editorial calendar, community management, and the voice that makes each brand recognizable in a feed.
• Set and report on the earned and organic metrics that matter reach, engagement, share of voice, and the qualitative signal of whether the brand is landing.
• Take the lead on campaign development for both brands from consumer insight and creative brief through to launch across all channels.
• Partner with Creative on strategy and execution for photoshoots: concepting, casting, location, shot lists, and on-set direction, with responsibility for the brief the shoot delivers against.
• Own the ongoing content capture plan, so campaigns produce a full library of assets that feeds every channel between major shoots — not just hero images.
• Manage campaign budgets, timelines, and cross-functional dependencies, and lead the post-campaign review that makes the next one better.

Connaissances

Brand marketing

Photoshoots

Organic social

PR

Data analysis

Writing

Description du poste

Eyebobs is seeking a Brand Manager, B2C to own the consumer brand strategy for eyebobs and American Optical across channels. You will lead strategy, organic channels, and campaign development from concept through shoot, with hands-on involvement in photoshoots and content production.

You will partner with Sales, Creative, and Product teams to ensure brand integrity across DTC, Amazon, wholesale, and retail, while driving measurable growth and brand equity.