Brand Strategy & Launch Lead

CooperVision; Town of Victor (NY); On-site; USD 98,000 - 131,000; Full time

Job summary

CooperVision, a business unit of CooperCompanies, seeks an Associate Brand Manager to drive execution and optimization of brand strategies for the US 1-day contact lens portfolio. The role requires strong ownership, cross-functional collaboration, and timely delivery.

You will partner with Marketing, Sales, Commercial Ops, Finance, Insights, and Global teams to inform strategy and manage launches, pricing, promotions, and market insights. In-office, five days a week in Victor, NY.

Qualifications

• Bachelor’s degree in Business or Marketing; MBA is a plus.
• 3–5 years of brand or product management experience.
• Strong written and verbal communication; presentation skills.
• Ability to manage multiple projects and cross-functional teams.

Responsibilities

• Develop deep expertise in the CVI 1-day portfolio and market dynamics.
• Execute brand strategies to drive awareness, demand, and sales.
• Lead product launches and marketing initiatives with cross-functional alignment.
• Translate insights into actionable marketing recommendations.
• Prepare management presentations and business updates.
• Own pricing communications and promotions with stakeholders and agencies.

Skills

Brand management

Project management

Communication skills

Cross-functional collaboration

Education

Bachelor's degree in Business or Marketing

MBA / Master’s degree

Tools

Excel

PowerPoint

CRM (Salesforce)

Job description

CooperVision, a business unit of CooperCompanies, seeks an Associate Brand Manager to drive execution and optimization of brand strategies for the US 1-day contact lens portfolio. The role requires strong ownership, cross-functional collaboration, and timely delivery.

You will partner with Marketing, Sales, Commercial Ops, Finance, Insights, and Global teams to inform strategy and manage launches, pricing, promotions, and market insights. In-office, five days a week in Victor, NY.