Brand Insights & Measurement Lead (MMM Focus)

KFC US; Plano (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading fast-food chain in Texas is seeking a Sr Associate Brand Manager to oversee the measurement and optimization of marketing efforts. The ideal candidate will have a strong background in data analysis with 8 years of experience, a strategic mindset, and excellent communication skills to collaborate effectively with various teams. This role plays a vital part in driving data-driven decision-making and optimizing marketing strategies.

Qualifications

• 8 years of relevant business experience or equivalent experience.
• Familiarity with marketing measurement and attribution preferred.
• Ability to adapt to a fast-paced work environment.

Responsibilities

• Oversee measurement and optimization of marketing efforts.
• Collaborate with cross-functional teams for marketing effectiveness.
• Generate reports and present findings to stakeholders.

Skills

Strategic thinking

Data analysis

Project management

Communication skills

Education

Bachelor’s Degree preferred

Job description

A leading fast-food chain in Texas is seeking a Sr Associate Brand Manager to oversee the measurement and optimization of marketing efforts. The ideal candidate will have a strong background in data analysis with 8 years of experience, a strategic mindset, and excellent communication skills to collaborate effectively with various teams. This role plays a vital part in driving data-driven decision-making and optimizing marketing strategies.