Manager, Consumer & Brand Insights

Burlington Stores, Inc.; Burlington (NJ); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Associate discount

Medical, dental & vision coverage

Life and disability insurance

Paid time off

Paid holidays

401(k) plan

Job summary

Burlington Stores, Inc. is seeking a Manager of Consumer & Brand Insights in New Jersey to lead brand health tracking, design custom research, and translate findings into actionable recommendations.

The role partners with marketing, analytics, and external vendors to strengthen brand equity and guide customer strategy. The position requires 4–6 years in market research/consumer insights, with strong skills in quantitative and qualitative methods, data storytelling, and stakeholder influence.

Qualifications

• Bachelor’s degree in Marketing, Market Research or Analytics field preferred.
• Minimum 4–6 years of experience in market research/consumer insights, preferably in retail or at a market research firm.
• Experience leading both quantitative and qualitative market research projects.
• Experience in analyzing survey data with statistical measurement and working with internal teams and vendors.

Responsibilities

• Lead brand health measurement, tracking, and KPI definition to guide strategic decisions.
• Design and execute custom quantitative and qualitative research initiatives to diagnose drivers of brand health.
• Translate data into clear insights, implications, and strategic recommendations for senior leaders.
• Develop executive-ready storytelling and dashboards to support decision-making across marketing and loyalty programs.
• Collaborate with Media, Creative and Strategy teams and manage external vendors and partners.

Skills

Market research

Consumer insights

Quantitative analysis

Qualitative research

Storytelling

Excel

PowerPoint

Qualtrics

Collaboration

Communication

Education

Bachelor’s Degree in Marketing/Market Research/Analytics

Tools

Qualtrics

Relational databases

Excel

Job description

Position Overview

Manager, Consumer & Brand Insights is responsible for leading the measurement, analysis, and interpretation of brand perception and brand health metrics to inform strategic decision-making and will also support market research efforts to support the marketing team in developing advertising content to meet consumer perception objectives. This role owns ongoing brand tracking programs and leverages both syndicated data sources and custom research to deliver clear, actionable insights that strengthen brand equity and guide marketing, communications, and customer strategy. Serving as a subject matter expert in brand measurement, this role partners closely with internal and external teams to translate complex data into compelling narratives and recommendations that drive brand growth and customer connection. This role is critical in ensuring the organization has a clear, consistent, and actionable understanding of brand performance.

A Day In The Life

Brand Health Measurement & Tracking

• Own the design, execution, and evolution of ongoing brand health tracking programs, including awareness and consideration metrics
• Ensure consistency, methodological rigor, and trend integrity across longitudinal trackers while evolving metrics to meet changing business needs
• Partner with internal stakeholders to define KPIs, test and learn plans and success metrics tied to brand and business objectives
• Leverage syndicated data sources (e.g., YouGov) to contextualize brand performance within competitive landscape
• Integrate syndicated brand, attitudinal, and behavioral data with custom research and internal performance metrics
• Serve as the internal expert on syndicated data capabilities, limitations, and best practices
  
  

Custom Research & Insight Development

• Lead custom quantitative and qualitative research initiatives (e.g., brand deep dives, barriers, advertising effectiveness) to diagnose drivers of brand health movement
• Translate data into clear insights, implications, and strategic recommendations—not just reporting results
• Identify early signals and emerging trends impacting brand perception and customer sentiment
  
  

Storytelling, Reporting & Stakeholder Influence

• Develop clear, compelling, and executive-ready storytelling that connects brand metrics to customer behavior and business outcomes
• Present insights to senior leaders and cross-functional partners, influencing brand, marketing, and loyalty strategy
• Create standardized dashboards, reports, and readouts to support ongoing decision-making and performance tracking
  
  

Cross-Functional Collaboration

• Partner with Media, Creative and Strategy teams to ensure insights are embedded into planning and optimization processes
• Manage external research vendors and agencies, ensuring quality, efficiency, and alignment with learning objectives
  
  

Scope and Impact

• Directly support the customer insights director in projects that will be presented to executive leadership
• Manage external vendors and partner with internal partners at the manager, Director and VP level across several departments
  
  

You'll Come With

Education : Bachelor’s Degree in Marketing, Market Research or Analytic field preferred

Experience:

• Minimum of 4-6 years of experience in market research/consumer insights , preferably with experience in the Retail industry or at a market research firm
• Experience in leading & executing both quantitative and qualitative market research projects
• Experience in running complex analysis on survey data including statistical measurement
• Experience in working collaboratively with internal teams and 3rd party vendors/clients
  
  

Skills and Abilities: Solid strategic, analytic and problem solving skills and strong business acumen

• Ability to independently drive forward projects/research
• Excellent communicator
• Passionate about not just sharing data but telling a store through meaningful insights
• Strong understanding of when and how to leverage primary and secondary research as well as retail analytics to address business opportunities
• Strong at building partnerships through collaboration
• Experience operating under tight deadlines in a fast-paced work environment
• Familiarity with Qualtrics or similar survey tools is a plus
• Advanced Excel and PowerPoint skills
• Familiarity with relational databases
• Knowledge of generative AI
  
  

Come join our team. You’re going to like it here!

You will enjoy competitive wages, flexible hours, and an associate discount. Burlington’s benefits package includes medical, dental and vision coverage including life and disability insurance. Full-time associates are also eligible for paid time off, paid holidays and a 401(k) plan. We are a rapidly growing brand and provide a variety of training and development opportunities so our associates can grow with us. Our teams work hard and have fun together! Burlington associates make a difference in the lives of customers, colleagues, and the communities where we live and work every day. Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity.

Individual pay decisions will be based on a variety of factors, such as but not limited to, qualifications, education, job-related skills, relevant experience, and geographic location.

Min-Mid $95,000.00 - $125,000.00

Posting Number R104124

Location New Jersey-Burlington

Address 2006 Route 130 North

Zip Code 08016

Pay Rate Salaried

Career Site Category Corporate

Position Category Marketing

Job Type Full-Time

Remote Type Hybrid

Evergreen No