Brand Insights Manager: Global Payments Network

Capital One; McLean (VA); On-site; USD 152,000 - 173,000; Full time

Job summary

Capital One is seeking a Manager of Brand Insights for the Global Payments Network to lead strategic B2B and B2C research that shapes marketing strategy and strengthens brand positioning. You will build the insights function, establish repeatable research frameworks, and partner with Brand Leadership to drive growth.

The role emphasizes storytelling, analytical rigor, and people leadership, with responsibilities across research architecture and program execution within a collaborative

Qualifications

• Bachelor’s degree or military experience.
• 5+ years in a market research role.
• 3+ years managing and growing associates.

Responsibilities

• Own and manage multi-year delivery of brand research and insights.
• Structure customer and market research programs globally.
• End-to-end management of B2B & B2C research programs with vendors and teams.
• Translate insights into go-to-market strategies and content to engage audiences.
• Establish operating rhythms and mentor associates to develop talent.

Skills

Brand insights

Research leadership

Voice of customer

Data storytelling

Executive presence

Team leadership

Education

Bachelor’s degree or military experience

Job description

Capital One is seeking a Manager of Brand Insights for the Global Payments Network to lead strategic B2B and B2C research that shapes marketing strategy and strengthens brand positioning. You will build the insights function, establish repeatable research frameworks, and partner with Brand Leadership to drive growth.

The role emphasizes storytelling, analytical rigor, and people leadership, with responsibilities across research architecture and program execution within a collaborative