Brand Insights Lead — Data Storytelling & Strategy

Accenture PLC; Irving (TX); On-site; USD 150,000 - 320,000; Full time

Job summary

Accenture PLC in Irving, Texas, is seeking a senior analytics leader to drive advanced analytics for Brand and Consumer initiatives and to develop compelling, data-driven narratives for executive audiences.

This role partners with clients and internal teams to translate complex findings into strategic recommendations, integrating insights across MMM, forecasting, and digital commerce to deliver measurable business outcomes.

Qualifications

• Minimum 10+ years' experience in analytics roles of increasing responsibility in media agency, and/or consulting organizations.
• Strong client relationship management and stakeholder engagement skills, with the ability to build credibility and trust at multiple organizational levels.
• Demonstrated expertise in data storytelling, executive presentations, and insight communication.
• Advanced analytical and problem-solving capabilities, including knowledge of statistical methodologies and hypothesis-driven analysis.
• Hands-on experience with data extraction, manipulation, and analysis using SQL and Python.
• Ability to synthesize large, complex datasets into concise business insights and strategic recommendations.
• Strong executive presence and communication skills, with experience presenting to senior leadership audiences.
• Experience across a variety of industries is important and B2B experience is a plus

Responsibilities

• Lead advanced analytics and insight generation for Brand and Consumer initiatives.
• Develop compelling, data-driven narratives that influence decision-making and business strategy.
• Translate complex analytical findings into actionable recommendations for executive and stakeholder audiences.
• Partner with client and internal teams to identify opportunities, solve business challenges, and drive measurable outcomes.
• Integrate insights across multiple analytics workstreams, including MMM, forecasting, commercial performance, and digital commerce.
• Elevate the quality, consistency, and business relevance of analytical deliverables and executive communications.

Skills

Data storytelling

Executive presentations

SQL

Python

Stakeholder engagement

Statistical methodologies

Cross-industry experience

B2B experience

Advanced analytics

Job description

Accenture PLC in Irving, Texas, is seeking a senior analytics leader to drive advanced analytics for Brand and Consumer initiatives and to develop compelling, data-driven narratives for executive audiences.

This role partners with clients and internal teams to translate complex findings into strategic recommendations, integrating insights across MMM, forecasting, and digital commerce to deliver measurable business outcomes.