Marketing Lead & Story Strategist, AI-Powered Growth

Accenture PLC; Denver (CO); On-site; USD 94,000 - 194,000; Full time

Job summary

Accenture is seeking a Story Strategist to drive external-facing narratives that connect business priorities with brand storytelling. You will uncover client stories, shape them with precision, and amplify across advertising, social media, and investor communications.

The role sits at the intersection of content strategy, brand storytelling, and business insight, requiring investigative interviewing, editorial leadership, and responsible use of GenAI to scale impact across markets.

Qualifications

• Minimum 6 years of experience in strategic communications, editorial leadership, marketing, or journalism.

Responsibilities

• Lead the identification, shaping, and delivery of external-facing stories aligned to enterprise-wide business priorities that reflect Accenture’s strategic business priorities with Gen AI as your companion to accelerate development and scale storytelling impact.
• Conduct in-depth investigative interviews with client account teams and collaborate with leadership to develop messaging and shape narratives—guiding conversations to surface strategic insights and position stories for impact.
• Shape story tone and narrative direction and lead the writing, editing, and oversight of high-impact content for priority campaigns, media moments, and executive platforms.
• Champion data-driven storytelling by defining success metrics, analyzing audience insights, and optimizing narrative strategies to maximize impact.
• Collaborate with senior stakeholders including brand, media relations, and executive comms to align messaging, guide activation, and ensure stories are delivered with clarity and impact.
• Apply and advise on the use of AI tools to accelerate editorial workflows—ensuring content quality, brand alignment, and responsible, strategic integration into storytelling workflows.
• Provide guidance and mentorship to team members by sharing storytelling and editorial expertise and helping shape best practices that drive quality, consistency, and strategic alignment.
• Adapt stories for executive communications, earnings support, investor relations, media engagements, client events, leadership speaking opportunities, and other high-profile moments.
• Partner with senior stakeholders to align narratives to enterprise priorities and strategic messaging.
• Translate client success into stories that support reputation, growth, thought leadership, and market differentiation.
• Advise leaders on story selection and positioning for executive moments.
• Stay at the forefront of storytelling innovations, industry trends, and digital media evolution—applying new approaches and insights to elevate narrative quality, relevance and impact.
• Lead or support strategic storytelling initiatives—piloting new formats and testing emerging tools to evolve narratives and scale impact.

Skills

Strategic communications

Editorial leadership

Marketing

Journalism

Job description

Accenture is seeking a Story Strategist to drive external-facing narratives that connect business priorities with brand storytelling. You will uncover client stories, shape them with precision, and amplify across advertising, social media, and investor communications.

The role sits at the intersection of content strategy, brand storytelling, and business insight, requiring investigative interviewing, editorial leadership, and responsible use of GenAI to scale impact across markets.