Brand & Consumer Insights Lead — Data Storytelling & Strategy

Accenture PLC; New York (NY); On-site; USD 123,000 - 338,000; Full time

Job summary

Accenture seeks an Insights Lead, Brand & Consumer Analytics, to transform data into actionable insights across Brand and Consumer initiatives. You will lead analytics, craft compelling data-driven narratives, and present strategic recommendations to executive audiences.

Collaborative with client teams and internal groups, you will connect insights across MMM, forecasting, and digital commerce to drive business impact.

Qualifications

• Minimum 10+ years' experience in analytics roles of increasing responsibility in media agency, and/or consulting organizations.
• Strong client relationship management and stakeholder engagement skills at multiple levels.
• Demonstrated expertise in data storytelling, executive presentations, and insight communication.
• Advanced analytical and problem-solving capabilities, with knowledge of statistical methodologies and hypothesis-driven analysis.
• Hands-on experience with data extraction, manipulation, and analysis using SQL and Python.
• Ability to synthesize large datasets into concise business insights and strategic recommendations.
• Strong executive presence and communication skills for senior leadership.
• Experience across industries; B2B experience is a plus.

Responsibilities

• Lead advanced analytics and insight generation for Brand and Consumer initiatives.
• Develop data-driven narratives that influence decision-making and business strategy.
• Translate complex analytics into actionable recommendations for executives and stakeholders.
• Partner with client and internal teams to identify opportunities and drive measurable outcomes.
• Integrate insights across MMM, forecasting, commercial performance, and digital commerce.
• Elevate the quality and relevance of analytical deliverables and executive communications.

Skills

Client relationships

Stakeholder engagement

Data storytelling

Executive presentations

Analytical problem solving

SQL

Python

B2B experience

Tools

SQL

Python

Job description

Accenture seeks an Insights Lead, Brand & Consumer Analytics, to transform data into actionable insights across Brand and Consumer initiatives. You will lead analytics, craft compelling data-driven narratives, and present strategic recommendations to executive audiences.

Collaborative with client teams and internal groups, you will connect insights across MMM, forecasting, and digital commerce to drive business impact.