Senior Insights Lead - Brand & Consumer Analytics

Accenture PLC; Detroit (MI); On-site; USD 140,000 - 260,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life insurance

Long-term disability

401(k) plan

Bonus opportunities

Paid holidays

Paid time off

Job summary

Accenture in Detroit is seeking a senior analytics leader to drive advanced analytics and insight generation for Brand and Consumer initiatives, shaping data-driven narratives that influence strategy and executive decisions.

You will translate complex findings into actionable recommendations, partner with client and internal teams, and elevate deliverables across MMM, forecasting, and digital commerce to drive measurable outcomes.

Qualifications

• 10+ years of analytics experience with increasing responsibility in media, consulting, or related fields.
• Strong client relationship management and stakeholder engagement skills across levels.
• Expertise in data storytelling, executive presentations, and insight communication.
• Advanced analytical and problem-solving capabilities with statistical methods and hypothesis-driven analysis.
• Hands-on experience with data extraction, manipulation, and analysis using SQL and Python.
• Ability to synthesize large datasets into concise business insights and strategic recommendations.
• Strong executive presence and communication when presenting to senior leadership.
• Experience across industries; B2B experience is a plus.

Responsibilities

• Lead advanced analytics and insight generation for Brand and Consumer initiatives.
• Develop data-driven narratives that influence decision-making and business strategy.
• Translate analytical findings into actionable recommendations for executives and stakeholders.
• Partner with client and internal teams to identify opportunities and drive measurable outcomes.
• Integrate insights across MMM, forecasting, performance, and digital commerce workstreams.
• Elevate the quality and relevance of analytical deliverables and executive communications.

Skills

Data storytelling

Executive presentations

Stakeholder engagement

Analytical thinking

SQL

Python

Business strategy

Tools

SQL

Python

Job description

Accenture in Detroit is seeking a senior analytics leader to drive advanced analytics and insight generation for Brand and Consumer initiatives, shaping data-driven narratives that influence strategy and executive decisions.

You will translate complex findings into actionable recommendations, partner with client and internal teams, and elevate deliverables across MMM, forecasting, and digital commerce to drive measurable outcomes.