Associate Director, Research & Insights

Meredith Corporation; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

People Inc. seeks an Associate Director of Research & Insights to lead our research strategy for Beauty, Style, and Entertainment. You will guide first-party data-informed decisions and shape content and advertising strategies across brands like People, Entertainment Weekly, Instyle, and Byrdie.

The role is hybrid in New York, with in-office expectations three days per week and up to two remote days. You will oversee analysts, develop dashboards, and support RFPs to drive measurable impact.

Qualifications

• Leads and mentors analysts; guides day-to-day work and project management.
• Understands media sales/advertising process and industry landscape.
• Partners with senior leaders to grow team and develop careers.
• Manages analyst workflows, capacity, and timely deliverables.
• Maintains systems and processes (dashboards, trackers, calendars).

Responsibilities

• Collateral creation & curation for GTM materials and sales enablement.
• Insights & analytics support for RFPs and ad hoc requests using toolkit solutions.

Skills

People management

Project management

Tools

MRI-Simmons

comScore

Social media measurement tools

1P data resources

Job description

Job Title

Associate Director, Research & Insights

Job Description

People Inc. is looking for an Associate Director of Research & Insights to lead our research strategy for our Beauty, Style, & Entertainment verticals (Core endemic portfolio: People, Entertainment Weekly, Instyle, Byrdie). Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first-party data is at the heart of informing everything we do–and not just on our beauty, style, & entertainment sites, but across powerful brands in home, food & beverage, tech, travel, family, and health (including powerhouses like Better Homes and Gardens, Food & Wine, Travel + Leisure, and AllRecipes).

Hybrid 3x a week- (New York) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team

Across our brands and platforms People Inc.'s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps Beauty, Style and Entertainment brands understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies.

About The Position’s Contributions

Weight % Accountabilities, Actions, and Expected Measurable Results

Team Enablement (60%)

Develop and maintain systems that enable our current analysts/category experts to continue to provide best in class service and insights to our stakeholders while also ensuring their growth and professional development. Responsibilities include:

• People Management: Advise and mentor analysts in both day-to-day work and project management - requires understanding and knowledge of media sales/strategic advertising process, broader industry landscape (B/S/E categories and media in general), and tools and resources for audience and content positioning (including but not limited to MRI-Simmons, comScore, social media measurement tools, 1P resources, Print/Magazine resources, etc.).
• Personnel administration: Includes but is not limited to process management, time off management, identifying and flagging challenges, escalating development opportunities, etc.)
• Personnel development: Partner with Senior Director for opportunities for development as well as career path growth within the team and support your team in achieving those goals.
• Task Management: Manage analyst workflows, monitor capacity, & ensure deliverables are timely and meet the strategic objectives of our stakeholders.
• Systems and processes: refining and maintenance (project trackers, dashboards, report macros, external calendars, etc.)

Individual Contributor (40%)

Collateral Creation & Curation: Work with the Senior Director in the development and regular updating of collateral. Examples include category one-sheets and on-the-shelf go-to-market (GTM) materials, for both B/S/E Sales and Marketing teams and all other corporate divisions (Print, Enterprise, PR, Commerce, Content, etc.).

Insights & Analytics: Support and coverage for RFPs and day-to-day ad hoc requests when analyst bandwidth is stretched and/or PTO coverage. This means direct use of our toolkit (of 1st and 3rd party solutions) to deliver