Brand Image Specialist – Men’s Polo Visual Merchandising

BoF Careers; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Ralph Lauren Corporation in New York seeks a Brand Image Specialist for Global Directives in Men's Polo W/S to lead visual storytelling and cohesive brand presentation. You will work with Design, Merchandising, and Marketing to ensure consistent global directives, while adapting to local market needs and supporting new store openings.

The role emphasizes strong creative sensibility, organizational discipline, and cross-functional collaboration, with travel where needed to support regional

Qualifications

• Strong creative sensibility and understanding of visual merchandising and brand storytelling principles.
• Solid organizational skills and attention to detail; able to manage multiple priorities in a fast-paced environment.
• Effective communication and collaboration skills across cross-functional teams.
• Proactive, adaptable, and solutions-oriented with a willingness to learn and contribute to evolving processes.
• Passion for brand storytelling and visual merchandising within global retail environments.
• Willingness to travel.

Responsibilities

• Support the development and execution of global Brand Image directives for Men's Polo within the W/S channel.
• Contribute to seasonal showroom planning and execution, ensuring alignment with brand vision and product storytelling.
• Assist in evolving showroom processes to support consistency and scalability across regions.
• Partner with Design, Merchandising, and Marketing to support cohesive storytelling and highlight key product strategies.
• Support mapping and visual presentation strategies to ensure strong in-store execution and alignment with product priorities.
• Participate in channel-specific meetings to maintain alignment between Brand Image direction and business objectives.
• Assist in the development and maintenance of global guidelines, tools, and standards for consistent execution.
• Support product presentation strategies, including prototypes, and partner with regional teams on implementation.
• Collaborate with regional teams to adapt global concepts to local market needs and operational considerations.
• Support new store openings, prototype environments, and special projects.
• Participate in market visits, visual reviews, and team collaboration to build category expertise and ensure strong execution.
• Contribute to the adoption of new tools and technologies, including software and AI, to support visual strategy and improve efficiency.

Skills

Creative thinking

Visual merchandising

Brand storytelling

Organizational skills

Communication skills

Cross-functional collaboration

Proactive mindset

Willingness to travel

Job description

Ralph Lauren Corporation in New York seeks a Brand Image Specialist for Global Directives in Men's Polo W/S to lead visual storytelling and cohesive brand presentation. You will work with Design, Merchandising, and Marketing to ensure consistent global directives, while adapting to local market needs and supporting new store openings.

The role emphasizes strong creative sensibility, organizational discipline, and cross-functional collaboration, with travel where needed to support regional