Brand & Marketing Strategy Lead (Associate Director)

Socket.dev; California (MO); On-site; USD 103,000 - 129,000; Full time

Job summary

Santa Clara University is seeking an Associate Director of Brand and Marketing Strategy to lead market research, develop branding campaigns, and coordinate cross-campus communications. The role partners with the Director and University Marketing and Communications to advance strategic priorities and elevate brand storytelling.

The ideal candidate will manage complex campaigns across print, digital, and events, ensuring consistency with SCU’s Jesuit mission and brand standards, while

Responsibilities

• This role requires a highly self-motivated individual who can quickly become familiar with a wide range of marketing concepts, market trends, SCU marketing strategy, unit-level goals, and effective demand-generation techniques for the higher education market.
• Work directly with cross-functional teams and department leadership to create research presentations and summaries.
• Assist with coordination, planning, and management of activities and logistics related to UMC-led events.
• Plan, coordinate and execute branding and marketing initiatives across print, web, video, social media, email, and other electronic and interactive mediums. Optimize marketing touch points using data across these channels and communications with campus partners
• Maintain editorial, content management, and design oversight for strategic projects.
• Ensure adherence to university-wide standards for editorial style, visual identity and compliance with the brand.

Job description

Santa Clara University is seeking an Associate Director of Brand and Marketing Strategy to lead market research, develop branding campaigns, and coordinate cross-campus communications. The role partners with the Director and University Marketing and Communications to advance strategic priorities and elevate brand storytelling.

The ideal candidate will manage complex campaigns across print, digital, and events, ensuring consistency with SCU’s Jesuit mission and brand standards, while