Brand Growth Marketing Manager — Remote

Tutu School Franchises; Chicago (IL); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Flexible schedule

Health insurance

Paid time off

Parental leave

Vision insurance

Job summary

Tutu School is seeking a Marketing Manager to propel brand storytelling, grow enrollment, and support a growing franchise network across the U.S. and beyond.

You will translate strategy into actionable plans, oversee national campaigns, and partner with franchise owners to provide practical resources and ongoing training. In this role you’ll manage a cross-functional team, optimize CRM and lifecycle communications, and ensure consistent, joyful, and effective marketing that reflects the magic of

Qualifications

• 5+ years in brand/franchise marketing.
• Experience with CRM, email, social media management, and analytics.
• Strong ownership and collaboration.
• Experience managing campaigns from strategy to execution.

Responsibilities

• Lead the planning and execution of integrated marketing campaigns that build brand awareness, drive enrollment, and support overall business growth.
• Serve as a day-to-day guardian of the Tutu School brand, ensuring consistency across national and local marketing channels.
• Oversee the development of marketing resources, toolkits, campaigns, and templates for franchise owners.
• Collaborate with digital advertising partners to support national and local paid marketing initiatives.
• Monitor KPIs across acquisition, engagement, conversion, retention, CRM, social, and campaign performance; report results to leadership.

Skills

Brand marketing

Franchise marketing

CRM platforms

Email marketing

Social media management tools

Analytics

Strategic thinking

Tools

CRM systems

Email marketing tools

Social media tools

Marketing analytics platforms

Job description

Tutu School is seeking a Marketing Manager to propel brand storytelling, grow enrollment, and support a growing franchise network across the U.S. and beyond.

You will translate strategy into actionable plans, oversee national campaigns, and partner with franchise owners to provide practical resources and ongoing training. In this role you’ll manage a cross-functional team, optimize CRM and lifecycle communications, and ensure consistent, joyful, and effective marketing that reflects the magic of