Brand & Growth Marketing Lead

Credit Genie; New York (NY); In loco; USD 140.000 - 190.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental, and vision coverage

Fitness reimbursement

401(k) match

Meal program

HSA match

Life insurance

Flexible PTO

Descrizione del lavoro

Credit Genie is a mobile-first financial wellness platform designed to empower consumers to control their financial future. As Integrated Marketing Lead, you will own how our brand shows up across every channel, uniting brand marketing, social, and influencer efforts under one strategy.

You’ll be the connective tissue across marketing—shaping our narrative, managing social presence, and leading PR and campaigns from awareness to adoption.

Competenze

• 7+ years leading social strategy across major platforms
• Proven track record building awareness and consideration
• Hands-on influencer/creator marketing end-to-end
• Proven ability to grow and manage social communities
• Experience in employer branding initiatives
• Experience leading PR and communications
• Experience measuring ongoing and campaign-specific programs
• Analytical mindset with data-driven decision making

Mansioni

• Be a brand ambassador; execute positioning, voice, and visual identity
• Build and own social strategy from ground up across platforms
• Own influencer/creator marketing end to end
• Build employer brand with People team; attract top talent
• Lead integrated go-to-market campaigns from concept to launch
• Engage customers and nurture communities across social networks
• Drive PR and media relations; manage announcements and issues
• Collaborate with growth, design, product, and customer service to ensure brand consistency

Conoscenze

Social strategy

Influencer marketing

PR & communications

Brand storytelling

Community management

Analytics

Strumenti

Sprout Social

Google Analytics

Hootsuite

Tableau

Descrizione del lavoro

Credit Genie is a mobile-first financial wellness platform designed to empower consumers to control their financial future. As Integrated Marketing Lead, you will own how our brand shows up across every channel, uniting brand marketing, social, and influencer efforts under one strategy.

You’ll be the connective tissue across marketing—shaping our narrative, managing social presence, and leading PR and campaigns from awareness to adoption.