AI-Driven Brand & Growth Director, New Initiatives

FinTech Collective, LLC; Mountain View (CA); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Flexible working options

Benefits program

Well-being program

Job summary

Gen is a global company powering Digital Freedom with brands including LifeLock and MoneyLion. The role leads LifeLock’s brand marketing strategy, major launches, and growth initiatives, combining brand storytelling with data-driven decision making.

You will own the global brand narrative, drive GTM plans, and oversee a small global team, partnering with senior leadership to deliver measurable growth and a lasting brand impact.

Qualifications

• 12+ years in brand, product, or integrated marketing, ideally in tech or consumer services.
• Proven ability to build business cases that secure leadership investment.
• Experience leading major product launches or brand initiatives.
• Strong storytelling and communication skills with executive audiences.
• Challenger mindset with the ability to align diverse teams on ambitious work.
• Experience managing agencies and creative budgets.

Responsibilities

• Lead go-to-market strategy and execution for major launches and growth initiatives.
• Own global brand strategy and ensure consistency across touchpoints.
• Drive campaign architecture, messaging, and channel optimization.
• Manage and develop a small but global marketing team.
• Leverage AI tools to improve creative and decision-making.

Skills

Brand marketing

Product marketing

Integrated marketing

Growth strategy

Storytelling to executives

Leadership and team building

Budget & agency management

AI in marketing

Tools

AI tools

Job description

Gen is a global company powering Digital Freedom with brands including LifeLock and MoneyLion. The role leads LifeLock’s brand marketing strategy, major launches, and growth initiatives, combining brand storytelling with data-driven decision making.

You will own the global brand narrative, drive GTM plans, and oversee a small global team, partnering with senior leadership to deliver measurable growth and a lasting brand impact.