Brand & Integrated Marketing Group Lead

Intuit, Inc.; Oakland (CA); On-site; USD 214,000 - 289,000; Full time

Job summary

Credit Karma is seeking a Group Manager, Brand & Integrated Marketing to unify brand strategy and in-market execution across paid and owned channels. You will lead a team of five and report to the Director of Brand & Integrated Marketing, shaping a single customer-centric vision from brand foundations through campaign planning.

In this role you will partner with communications, media, research, product marketing, and growth teams to connect brand narrative with performance, ensuring consistent

Qualifications

• 12+ years of experience across Brand Strategy, Integrated Marketing, or Marketing Strategy roles, with direct experience owning full-funnel campaign plans from brief through in-market execution.
• 5+ years of people management experience, including experience leading and developing a team of senior ICs.
• Demonstrated experience overseeing brand positioning or narrative frameworks that materially shaped work in market.
• Proven track record building full-funnel campaign plans that connect brand, creative, and channel execution, with the judgment to navigate tension between brand equity and near-term business needs.
• Experience partnering cross-functionally across media, research and analytics, product marketing, growth marketing, and partnerships to align plans to shared business objectives.
• Experience working directly with a creative agency and an in-house creative team, shaping creative direction rather than only approving final work.
• Experience operating in a large, matrixed organization, building credibility and influence across functions.
• Bachelor's degree required

Responsibilities

• Oversee and evolve Credit Karma's brand positioning, narrative, and messaging frameworks, ensuring they are clear, durable, and actively used to guide decisions across campaigns, channels, and experiences.
• Set strategic direction for how the Credit Karma brand shows up in market, both independently and alongside Intuit and Intuit partner brands, bringing principled judgment to brand, naming, and messaging decisions that balance long-term equity with near-term business needs.
• Ensure brand strategy shapes work from the start, embedding strategic thinking early in briefs, planning, and concept development.
• Bring together brand-level and vertical performance plans into one customer-centric full-funnel marketing plan, connecting brand foundations to in-market execution.
• Build the discipline and rigor behind full-funnel campaign planning at Credit Karma, establishing how brand strategy translates into plans the business can execute against.
• Lead a team that owns the strategy and orchestration behind Credit Karma's integrated campaigns, staying accountable for impact through execution across Paid and Owned channels.
• Partner with Comms, Social & Partnerships to build holistic campaign plans around major sponsorship and cultural moments.
• Partner with Media on connections strategy, bringing a full-funnel point of view to how and when channels work together.
• Partner with Research & Analytics to build a measurement narrative connecting brand health, channel performance, and business outcomes — one that changes how leadership prioritizes.
• Partner with PMM and Growth Marketing to align full-funnel plans to product priorities and growth targets, reconciling brand and performance objectives.
• Partner closely with the internal Creative team and creative agency partners to provide clear, provocative strategic direction that inspires strong creative work and raises the bar on execution quality.
• Serve as the strategic through-line from brand narrative to creative brief to executed work, staying involved through concept and development rather than handing off a brief and reviewing only the final product.
• Maintain a point of view on where brand consistency matters versus where channel-specific distinctiveness should win, and make that call explicitly rather than defaulting to consistency.
• Lead, mentor, and develop a team of five direct reports across Brand Strategy and Integrated Marketing, setting clear priorities, managing capacity, and building strategic rigor and confidence across the team.
• Develop a team of senior ICs, growing their skills across brand strategy, campaign planning, and cross-functional partnership, with an eye toward a function that can grow with the business.

Skills

Brand strategy

Integrated marketing

Campaign planning

People management

Cross-functional collaboration

Strategic leadership

Education

Bachelor's degree

Job description

Credit Karma is seeking a Group Manager, Brand & Integrated Marketing to unify brand strategy and in-market execution across paid and owned channels. You will lead a team of five and report to the Director of Brand & Integrated Marketing, shaping a single customer-centric vision from brand foundations through campaign planning.

In this role you will partner with communications, media, research, product marketing, and growth teams to connect brand narrative with performance, ensuring consistent