Brand & Growth Marketing Director

BLADE; New York (NY); Híbrido; USD 116.000 - 155.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare benefits

Paid time off

401(k) plan with company match

Disability insurance

Life insurance

Descripción de la vacante

BLADE is seeking a Director of Integrated Marketing in New York, NY to own and execute multi-channel campaigns that strengthen our brand. You will lead cross-functional teams, oversee content, and drive growth across the passenger business, reporting to the Head of Marketing.

This role requires strategic thinking, strong storytelling, and a results-driven mindset. Based in Manhattan (Hudson Yards), the position emphasizes on-site leadership, collaboration, and scalable product marketing

Formación

• 8+ years of experience in brand marketing or related roles.
• 2+ years of people management experience.
• Experience leading cross-functional initiatives across regions.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent.
• Understanding of upper funnel vs lower funnel dynamics and how to evaluate campaigns.
• Strong storytelling and channel-planning across platforms.
• Proficiency in Google Docs, Sheets, Slides or MS Office.
• Excellent communication and presentation skills.

Responsabilidades

• Own and manage the integrated content and campaign calendar across all channels.
• Lead cross-functional collaboration with internal teams and external partners to deliver high-quality content.
• Use performance metrics and market insights to optimize campaigns and refine strategies.
• Develop innovative content strategies to grow and strengthen brand voice and storytelling.
• Drive brand strategy and integrated marketing campaigns to drive awareness and customer acquisition.
• Drive product marketing and promotion of Blade products with scalable growth.
• Assist Partnerships and Activations team in executing Blade partnerships and events while maintaining brand alignment.
• Lead and mentor a small team of Integrated Marketing professionals.

Conocimientos

Brand marketing

Program/project management

People management

Cross-functional collaboration

Campaign analytics

Communication

Content development

Brand storytelling

Educación

Bachelor’s degree in Marketing

Business or Communications

Herramientas

Google Docs

Sheets

Slides

Figma

Adobe Creative Suite

Descripción del empleo

BLADE is seeking a Director of Integrated Marketing in New York, NY to own and execute multi-channel campaigns that strengthen our brand. You will lead cross-functional teams, oversee content, and drive growth across the passenger business, reporting to the Head of Marketing.

This role requires strategic thinking, strong storytelling, and a results-driven mindset. Based in Manhattan (Hudson Yards), the position emphasizes on-site leadership, collaboration, and scalable product marketing