Growth-Driven Brand Strategy Director

Financial Narrative; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Fitch Ratings is seeking a Director of Brand Marketing in New York City or London to lead brand strategy and drive growth. The role focuses on reframing brand as a strategic growth lever, connecting brand investment to pipeline and revenue, and building the foundation for the demand funnel.

You will govern brand guidelines, develop messaging frameworks, and lead branded paid campaigns while partnering with Design and Marketing Operations to deploy digital asset management and measurement

Qualifications

• 8+ years of experience in brand strategy, brand management, or integrated marketing.
• Experience developing or evolving brand architecture in a B2B or multi-brand portfolio environment.
• Proven ability to contribute to building and governing brand standards, visual identity systems, and messaging frameworks at scale.
• Experience working with advertising or creative agencies on branding or rebranding programs, preferably in financial services.
• Hands-on, end-to-end contributor with ability to balance strategic initiatives with wider stakeholder groups.
• Track record connecting brand investment to business outcomes via brand tracking and performance metrics.

Responsibilities

• Help steward the Fitch Ratings brand, governing guidelines, standards, and asset management at scale.
• Develop and maintain brand and product-level messaging frameworks across marketing, commercial, and communications teams.
• Support branded campaigns across digital, programmatic, social, and content channels to drive awareness and pipeline.
• Build brand measurement frameworks linking brand health to performance signals (pipeline, conversion, revenue).
• Develop long-term brand strategy including brand architecture in partnership with Fitch Group peers.
• Collaborate with Design, Creative, Digital, Media, and Commercial teams to embed brand thinking across programs.
• Apply market conditioning strategies and manage third-party brand research to track brand equity growth.

Skills

Brand strategy

Brand management

Integrated marketing

Campaign management

Stakeholder presentations

DAM platforms

AI tools

Program management

Tools

DAM platforms

Job description

Fitch Ratings is seeking a Director of Brand Marketing in New York City or London to lead brand strategy and drive growth. The role focuses on reframing brand as a strategic growth lever, connecting brand investment to pipeline and revenue, and building the foundation for the demand funnel.

You will govern brand guidelines, develop messaging frameworks, and lead branded paid campaigns while partnering with Design and Marketing Operations to deploy digital asset management and measurement