Director of Integrated Marketing

BLADE; New York (NY); Híbrido; USD 116.000 - 155.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare benefits

Paid time off

401(k) plan with company match

Disability insurance

Life insurance

Descripción de la vacante

BLADE is seeking a Director of Integrated Marketing in New York, NY to own and execute multi-channel campaigns that strengthen our brand. You will lead cross-functional teams, oversee content, and drive growth across the passenger business, reporting to the Head of Marketing.

This role requires strategic thinking, strong storytelling, and a results-driven mindset. Based in Manhattan (Hudson Yards), the position emphasizes on-site leadership, collaboration, and scalable product marketing

Formación

• 8+ years of experience in brand marketing or related roles.
• 2+ years of people management experience.
• Experience leading cross-functional initiatives across regions.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent.
• Understanding of upper funnel vs lower funnel dynamics and how to evaluate campaigns.
• Strong storytelling and channel-planning across platforms.
• Proficiency in Google Docs, Sheets, Slides or MS Office.
• Excellent communication and presentation skills.

Responsabilidades

• Own and manage the integrated content and campaign calendar across all channels.
• Lead cross-functional collaboration with internal teams and external partners to deliver high-quality content.
• Use performance metrics and market insights to optimize campaigns and refine strategies.
• Develop innovative content strategies to grow and strengthen brand voice and storytelling.
• Drive brand strategy and integrated marketing campaigns to drive awareness and customer acquisition.
• Drive product marketing and promotion of Blade products with scalable growth.
• Assist Partnerships and Activations team in executing Blade partnerships and events while maintaining brand alignment.
• Lead and mentor a small team of Integrated Marketing professionals.

Conocimientos

Brand marketing

Program/project management

People management

Cross-functional collaboration

Campaign analytics

Communication

Content development

Brand storytelling

Educación

Bachelor’s degree in Marketing

Business or Communications

Herramientas

Google Docs

Sheets

Slides

Figma

Adobe Creative Suite

Descripción del empleo

Full-Time
Location: New York, NY
Work Designation: on-site
Director of Integrated Marketing

Like every team at BLADE, the Marketing team is driven by our broadermission of reducing travel friction by enabling cost-effective airtransportation alternatives to some of the most congested ground routes inthe U.S. and abroad. We're responsible for developing and executingstrategies that build brand equity, grow awareness, drive product, anddeliver profitable growth.

As Director of Integrated Marketing, you'll be the mastermind behindBLADE’s story, bringing it to life through campaigns that grab attention andget results. You will play a pivotal role in executing BLADE’s brand strategy,overseeing marketing campaigns, and ensuring consistent messaging acrossall channels.

This important position requires a strategic and creative thinker with a deepunderstanding of branding, marketing, and consumer behavior. You will leadthe creation and execution of integrated, multi-channel marketingcampaigns, collaborating with cross-functional teams, and utilizing marketinsights to drive brand growth for BLADE’s passenger business.Reporting to the Head of Marketing, this is a fast-paced role that will giveyou a high degree of ownership, allowing your vision to steer BLADE’s future.You are a skilled collaborator who has a proven ability to build influence,drive alignment, and bring together different teams around a common goal.

Roles & Responsibilities

• Own and manage the integrated content and campaign calendar across all channels, ensuring alignment with business goals and brandpriorities.
• Lead cross-functional collaboration with internal teams and externalpartners to deliver compelling, high-quality content that resonates withtarget audiences.
• Use performance metrics and market insights to continually optimizecampaigns and refine strategies.
• Understand cultural and travel moments and how to leverage them toamplify BLADE’s narrative as an innovative, culture-shaping brand.
• Develop innovative content strategies to grow and strengthen ourbrand voice and storytelling, and deepen our relationships with fliers.
• Develop and execute brand strategy and integrated marketingcampaigns that drive awareness, customer acquisition, and loyalty.
• Drive product marketing and promotion of BLADE products, with afocus on scalable growth and product differentiation.
• Assist the Partnerships and Activations team in executing BLADEpartnerships and events while keeping brand alignment across all fliertouchpoints.
• Drive innovation in brand marketing by staying current with industrybest practices and exploring new opportunities for engagement.
• Lead and mentor a small team of Integrated Marketing professionals.

Required Qualifications

• 8+ years of experience in brand marketing, program/projectmanagement, or account management roles within creative-driven,fast-paced environments
• 2+ years of experience managing people.
• Skilled at managing large-scale, cross-functional initiatives withshifting priorities, competing timelines, and multiple stakeholdersacross regions.
• Demonstrated experience working directly with creative teams, supporting concept-to-delivery workflows across brand, content, and production functions, including events
• Bachelor’s degree in Marketing, Communications, Business, orequivalent work experience
• Deep knowledge of upper funnel versus lower funnel dynamics, with aclear view on how to sufficiently evaluate the performance ofcampaigns.
• Brand storyteller: You can craft a compelling narrative and channelplan across different platforms - you know how to match themessage to the medium.
• You keep your finger on the pulse of emerging trends, technologies,and best practices, always seeking innovative ways to elevate ourproduct and brand.
• Proficient in Google Docs, Sheets, Slides or Microsoft equivalent.
• Excellent communication and presentation skills

Desires

• High-growth startup experience is a plus.
• Proficiency in Figma and Adobe Suite a plus; must be willing to learn.

Compensation at Blade is a combination of base pay and Restricted StockUnits (RSUs) in Joby Aviation. The target base pay for this position is$116,000-$154,700/yr. The compensation package will be determined byjob-related knowledge, skills, and experience.We also offer a comprehensive benefits package, including paid time off,healthcare benefits, a 401(k) plan with a company match, short-term andlong-term disability coverage, life insurance, and more.Blade is an Equal Opportunity Employee

Job posting details for Director of Integrated Marketing at BLADE in Hudson Yards. Compensation / salary range: $116,000-$154,700/yr. ClimateTechList gathers 9,000+ job openings from over 480 climate tech companies and updates them daily.