Brand Manager, Growth & Consumer Impact - Hybrid

Kimberly-Clark; Chicago (IL); Hybrid; USD 140,000 - 173,000; Full time

Benefits offered by this job

Flexible work model

Relocation assistance

Job summary

Kimberly-Clark in Chicago is seeking a Brand Manager for the Goodnites brand to drive growth, equity, and brand performance. You will lead business planning, marketing execution, and cross-functional collaboration within North America.

You will balance strategic thinking with hands-on activation across traditional media, digital, and retail channels. The role requires consumer insights, strong communication, and leadership to influence in a matrixed organization.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7+ years of brand management or related marketing experience (CPG experience strongly preferred).
• Strong experience in brand planning, innovation development, and creative ideation processes.
• Demonstrated experience developing and activating digital marketing strategies.
• Proven ability to influence without authority and lead effectively in a matrixed organization.
• Strong analytical skills with the ability to make sound, timely decisions.
• Compelling communication and storytelling capabilities.
• Demonstrated ability to build positive, winning team cultures and develop talent.
• Entrepreneurial, “can-do” mindset with comfort navigating ambiguity and change.
• Positive energy and professionalism representing the brand internally and externally.
• Prior experience providing coaching, mentoring, or people leadership.

Responsibilities

• Understand and actively manage all relevant levers of the P&L, proactively identifying marketing-driven growth opportunities
• Build strong commercial and marketing plans that help grow category value and win with consumers
• Lead development and execution of consumer-inspired marketing initiatives across traditional media, digital, and retail channels
• Leverage digital trends, tools, and technology to create winning marketing strategies that resonate with consumers in modern channels
• Translate data and facts into clear, inspiring insights and recommendations
• Integrate key marketing and growth levers including Innovation, Social, Paid Media, and Strategic Pricing
• Partner effectively across a matrixed organization, including R&D, Supply Chain, Finance, Insights & Analytics, and Sales
• Mobilize and influence cross‑functional teams, generating alignment and commitment to shared goals
• Earn full trust and buy in from the leaders, peers, teams, and external partners by always doing the right thing for the company, brand, consumer, and customer
• Consistently deliver against marketing objectives, driving impactful and transformational results
• Anticipate external opportunities and risks, set stretching goals, and make fact-based decisions to keep performance on track
• Provide work direction, coaching, and development support to Senior Associate Brand Managers and Associate Brand Managers

Job description

Kimberly-Clark in Chicago is seeking a Brand Manager for the Goodnites brand to drive growth, equity, and brand performance. You will lead business planning, marketing execution, and cross-functional collaboration within North America.

You will balance strategic thinking with hands-on activation across traditional media, digital, and retail channels. The role requires consumer insights, strong communication, and leadership to influence in a matrixed organization.