Brand Growth Manager, Beverages

Ocean Spray Cranberries, Inc.; Boston (MA); On-site; USD 116,300 - 145,400; Full time

Benefits offered by this job

Health insurance

Dental & Vision insurance

401(k) with company match

Short-Term Incentives

Flexible scheduling

Vacation pay

Job summary

Ocean Spray Cranberries, Inc. is seeking a Brand Manager to drive growth for our flagship North American beverage business.

You will work with the Brand Marketing team to deliver annual financial targets to grower owners and lead initiatives that strengthen our top‑line and bottom‑line results. You will develop forecasts, shape annual marketing plans, lead cross‑functional collaboration, and present concise stories to senior leadership.

Qualifications

• Strong analytic skills.
• Ability to sift through large amounts of data to uncover true drivers behind the 'why' and tell the story in a succinct way.
• Superior presentation skills, both in ability to develop compelling stories and to effectively deliver those stories to audiences at all levels within the organization
• Strong interpersonal and communication skills, with a proven ability to influence without authority.
• Candidate should be self‑starter who has demonstrated personal and thought leadership capabilities in prior responsibilities.

Responsibilities

• General Brand Management: Responsible for weekly, monthly or quarterly business reporting to Senior Leadership, identifying key growth drivers, as well as areas of opportunity for the beverage business.
• Strategy & Planning: Develop, own and monitor channel‑specific forecasts for Beverage products, as part of Ocean Spray's monthly demand planning process.
• Lead execution of annual marketing strategies to deliver against the beverage team's fiscal year earnings target and profitability goals.
• Partner with Director to build Beverage Business Unit annual marketing plans and deliver those plans to Sr. Leadership for endorsement. Lead development of semi‑annual Sales materials to Retail Sales team.
• Communication & Messaging: Drive communication strategy, partnering with Brand Elevation to develop optimal creative messaging, media plan and shopper marketing programs for key drive windows and products
• Innovation: Lead and champion margin optimization and "design to value" projects for Beverage business to drive top‑line and bottom‑line growth across Beverage P&L.
• Teaming & Leadership: Lead and inspire team of cross functional peers, across Sales, Insights, Supply, Operations, Packaging, Finance, on key projects to enable growth for the Beverage business.

Skills

Analytical skills

Presentation skills

Storytelling

Influence without authority

Self-starter

Education

Bachelor's degree

Master's degree (Preferred)

Job description

Ocean Spray Cranberries, Inc. is seeking a Brand Manager to drive growth for our flagship North American beverage business.

You will work with the Brand Marketing team to deliver annual financial targets to grower owners and lead initiatives that strengthen our top‑line and bottom‑line results. You will develop forecasts, shape annual marketing plans, lead cross‑functional collaboration, and present concise stories to senior leadership.