Brand Manager

Ocean Spray Cranberries, Inc.; Boston (MA); On-site; USD 116,300 - 145,400; Full time

Benefits offered by this job

Health insurance

Dental & Vision insurance

401(k) with company match

Short-Term Incentives

Flexible scheduling

Vacation pay

Job summary

Ocean Spray Cranberries, Inc. is seeking a Brand Manager to drive growth for our flagship North American beverage business.

You will work with the Brand Marketing team to deliver annual financial targets to grower owners and lead initiatives that strengthen our top‑line and bottom‑line results. You will develop forecasts, shape annual marketing plans, lead cross‑functional collaboration, and present concise stories to senior leadership.

Qualifications

• Strong analytic skills.
• Ability to sift through large amounts of data to uncover true drivers behind the 'why' and tell the story in a succinct way.
• Superior presentation skills, both in ability to develop compelling stories and to effectively deliver those stories to audiences at all levels within the organization
• Strong interpersonal and communication skills, with a proven ability to influence without authority.
• Candidate should be self‑starter who has demonstrated personal and thought leadership capabilities in prior responsibilities.

Responsibilities

• General Brand Management: Responsible for weekly, monthly or quarterly business reporting to Senior Leadership, identifying key growth drivers, as well as areas of opportunity for the beverage business.
• Strategy & Planning: Develop, own and monitor channel‑specific forecasts for Beverage products, as part of Ocean Spray's monthly demand planning process.
• Lead execution of annual marketing strategies to deliver against the beverage team's fiscal year earnings target and profitability goals.
• Partner with Director to build Beverage Business Unit annual marketing plans and deliver those plans to Sr. Leadership for endorsement. Lead development of semi‑annual Sales materials to Retail Sales team.
• Communication & Messaging: Drive communication strategy, partnering with Brand Elevation to develop optimal creative messaging, media plan and shopper marketing programs for key drive windows and products
• Innovation: Lead and champion margin optimization and "design to value" projects for Beverage business to drive top‑line and bottom‑line growth across Beverage P&L.
• Teaming & Leadership: Lead and inspire team of cross functional peers, across Sales, Insights, Supply, Operations, Packaging, Finance, on key projects to enable growth for the Beverage business.

Skills

Analytical skills

Presentation skills

Storytelling

Influence without authority

Self-starter

Education

Bachelor's degree

Master's degree (Preferred)

Job description

Ocean Spray is hiring for a(n) Brand Manager! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since.

The Brand Manager will be working side‑by‑side with other members of Ocean Spray's Brand Marketing team to drive growth on Ocean Spray's flagship North American business. You'll be a part of a passionate group of consumer‑obsessed marketers looking to drive sustainable growth for the #1 self-stable juice brand in the category. This position, along with the Director and Base Beverage team, is responsible for brand‑building and business‑building initiatives, ensuring delivery of our annual financial targets to our grower owners.

A Day in the Life...

• General Brand Management: Responsible for weekly, monthly or quarterly business reporting to Senior Leadership, identifying key growth drivers, as well as areas of opportunity for the beverage business.
• Strategy & Planning: Develop, own and monitor channel‑specific forecasts for Beverage products, as part of Ocean Spray's monthly demand planning process.
• Lead execution of annual marketing strategies to deliver against the beverage team's fiscal year earnings target and profitability goals.
• Partner with Director to build Beverage Business Unit annual marketing plans and deliver those plans to Sr. Leadership for endorsement. Lead development of semi‑annual Sales materials to Retail Sales team.
• Communication & Messaging: Drive communication strategy, partnering with Brand Elevation to develop optimal creative messaging, media plan and shopper marketing programs for key drive windows and products
• Innovation: Lead and champion margin optimization and "design to value" projects for Beverage business to drive top‑line and bottom‑line growth across Beverage P&L.
• Teaming & Leadership: Lead and inspire team of cross functional peers, across Sales, Insights, Supply, Operations, Packaging, Finance, on key projects to enable growth for the Beverage business.

What We Are Looking For:

• Strong analytic skills.
• Ability to sift through large amounts of data to uncover true drivers behind the "why" and tell the story in a succinct way.
• Superior presentation skills, both in ability to develop compelling stories and to effectively deliver those stories to audiences at all levels within the organization
• Strong interpersonal and communication skills, with a proven ability to influence without authority.
• Candidate should be self‑starter who has demonstrated personal and thought leadership capabilities in prior responsibilities.

Education:

Bachelor's or University Degree (Required) Master's Degree (Preferred)

Work Experience:

At least 5 Years of Experience

Annual Salary:

$116,300 - $145,400

The base salary range information above serves as a guideline of the position's typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short‑term and long‑term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well‑being.

Benefits:

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs
• Health, Dental, and Vision insurance
• Health savings account
• Flexible spending account
• Life and accident insurance
• Employee assistance program
• Telehealth services
• 1:1 health coaching
• Supportive benefits for all the stages of your life
• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
• Short-Term Incentive/Performance bonuses
• Flexible scheduling options
• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
• Holiday pay for 12 holidays
• Career development and growth opportunities
• Tuition/Education assistance programs
• Access to LinkedIn Learning
• Scholarship programs for children of employees
• Parental leave
• Bright Horizons Family Solutions - Back-up care, tutoring, etc.
• Adoption assistance
• Bereavement leave
• Up to $300 fitness reimbursement
• Up to $300 massage reimbursement
• Employee appreciation events
• Employee discounts
• Charitable giving

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future. Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:

• Grower Mindset - We embrace our grower‑owners innovative spirit and heritage through confidence, learning and focus on the future.
• Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners.
• Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
• Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

For MA Applicants - It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Any employer who violates this law shall be subject to criminal penalties and civil liability.