Brand Strategy & Innovation Intern

Ocean Spray Cranberries, Inc.; Boston (MA); On-site; USD 52,000 - 58,000; Part time

Benefits offered by this job

Nutrition/Wellness exposure

Summer events near Boston

Job summary

Ocean Spray Cranberries, Inc. seeks a passionate MBA intern to join our Beverage Innovation team for 10–12 weeks in the summer. You will work on cross-functional projects, develop go-to-market strategies, and contribute to new brand initiatives while learning from senior leaders in a fast-paced CPG environment.

The role offers hands-on experience in brand building, financial modeling, and agile marketing, with opportunities for multi-functional exposure and networking in Boston or Lakeville, MA.

Qualifications

• Currently pursuing an MBA/Master's degree and have completed the first year of the graduate program.
• Good energy, consumer empathy, open-mindedness, a positive attitude.
• Prefer 2+ years' experience in CPG and its supporting industries (Brand, Agency, Insights, Sales, Finance, etc.)
• Strong P&L mindset.
• Self-starter who isn't afraid to find their own answers.
• Analytical, organized, with significant attention to detail, and the ability to work autonomously.
• Confidence in presenting ideas and recommendations to Senior Leadership.
• Willingness to work in emerging Food & Beverage trends, including functional health.
• Proficient in Microsoft Word, Excel, and PowerPoint

Responsibilities

• Develop strategy to commercialize a new brand.
• Build business cases through financial and qualitative exercises.
• Support sales and marketing strategies.
• Develop new-to-the-world products and packaging.
• Own workstreams and report to a Brand Manager.
• Experience agile marketing within a legacy industry.

Skills

MBA candidate

P&L mindset

Analytical

Autonomous

Public speaking

Education

MBA/Master's degree (first-year student)

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Ocean Spray Cranberries, Inc. seeks a passionate MBA intern to join our Beverage Innovation team for 10–12 weeks in the summer. You will work on cross-functional projects, develop go-to-market strategies, and contribute to new brand initiatives while learning from senior leaders in a fast-paced CPG environment.

The role offers hands-on experience in brand building, financial modeling, and agile marketing, with opportunities for multi-functional exposure and networking in Boston or Lakeville, MA.