Brand Manager

Freeman+Leonard; United States; Hybrid; USD 85,000 - 120,000; Full time

Job summary

Freeman+Leonard is seeking a Brand Manager for a hybrid role in Richardson, TX. You will shape brand strategy, craft messaging, and lead integrated marketing across direct-to-consumer and retail channels.

In this individual contributor position, you will work with internal teams and agencies to launch products, manage experiential programs, and optimize campaigns based on consumer insights and performance data.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• At least five years of brand marketing experience.
• Consumer packaged goods experience required.
• Experience managing agency relationships and coordinating work across multiple teams.
• Ability to interpret research and performance data and translate findings into practical recommendations.
• Strong communication, organization, and project management skills.
• Experience with experiential marketing, consumer events, or field activations preferred.
• Familiarity with marketing products subject to regulatory or claims-review requirements is a plus.

Responsibilities

• Refine brand and product positioning using consumer research, category insights, and competitive analysis.
• Develop clear, compelling messaging that connects product benefits to customer needs.
• Partner with internal stakeholders to ensure product claims and marketing materials meet requirements.
• Maintain a consistent brand voice and visual presentation across channels.

Skills

Brand strategy

Messaging

Campaign management

Agency management

Project management

Consumer insights

Cross-functional collaboration

Experiential marketing

Education

Bachelor’s degree in marketing, business, or a related field

Job description

Our client, a consumer products company, is seeking a Brand Manager to help shape brand strategy and deliver marketing programs that build awareness, strengthen customer engagement, and support growth. This role combines brand storytelling, integrated campaign execution, product launches, and experiential marketing across direct-to-consumer and retail channels.

HYBRID opportunity in Richardson, TX - local candidates only

This is an individual contributor position that works closely with internal teams and external agency partners.

Key Responsibilities

Brand Strategy and Messaging

• Help refine brand and product positioning using consumer research, category insights, and competitive analysis.
• Develop clear, compelling messaging that connects product benefits to customer needs.
• Partner with appropriate internal stakeholders to ensure product claims and marketing materials meet applicable requirements.
• Maintain a consistent brand voice and visual presentation across channels.

Integrated Marketing and Product Launches

• Coordinate marketing programs for new products, product updates, promotional initiatives, and ongoing brand campaigns.
• Work with creative, product, digital, and sales teams to align messaging, deliverables, and launch schedules.
• Translate marketing objectives into actionable briefs, project plans, and campaign timelines.
• Manage agency collaboration, including creative reviews, feedback, deadlines, and evaluation of results.

Creative and Content Development

• Collaborate on content and creative assets that communicate product value and support campaign goals.
• Review concepts and materials for message clarity, brand alignment, and relevance to the intended audience.
• Ensure product stories and supporting information are presented consistently across marketing touchpoints.

Experiential Marketing and Events

• Help develop events, sampling initiatives, and in-person brand experiences that support broader marketing objectives.
• Manage the day-to-day relationship with experiential agency partners, from briefing and planning through execution.
• Prepare field teams and brand representatives to communicate product information and brand messaging effectively.
• Coordinate with internal teams to extend event visibility through digital, social, sales, and retail channels.
• Establish performance measures, assess activation results, and recommend improvements for future programs.

Performance and Budget Management

• Evaluate campaign and creative performance, summarize findings, and recommend adjustments.
• Apply consumer insights and performance data to future marketing decisions.
• Own annual and monthly budget planning, expense tracking, and forecasting for assigned brand initiatives.
• Keep projects, agency deliverables, and cross-functional workflows on schedule.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• At least five years of brand marketing experience.
• Consumer packaged goods experience required.
• Experience managing agency relationships and coordinating work across multiple teams.
• Ability to interpret research and performance data and translate findings into practical recommendations.
• Strong communication, organization, and project management skills.
• Experience with experiential marketing, consumer events, or field activations preferred.
• Familiarity with marketing products subject to regulatory or claims-review requirements is a plus.
• A collaborative, proactive approach and a willingness to test ideas, learn from results, and improve execution.